American Express

Assistant Manager - Digital Media

Posted On

Feb. 6, 2026

Location

Gurgaon, Haryana

Experience Level

Freshers/Experienced

Job Type

Permanent

Apply By

March 1, 2026

Job Description

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

How will you make an impact in this role?

Own and drive digital customer acquisition strategy across paid, owned, and partner channels
Deliver acquisition targets with a focus on volume, quality, CAC, and LTV
Build and optimize full-funnel journeys (awareness → conversion → onboarding)
Oversee media planning, budgeting, pacing, and ROI optimization
Use data and insights to guide decisions on spend allocation, creative strategy, and targeting
Work closely with Product, Brand, Analytics, Tech, Risk, and Compliance teams
Manage external agencies, platforms, and strategic partners

Qualifications:

6–8+ years of experience in digital marketing, digital media, or digital acquisition
Proven track record of scaling digital acquisition programs in large, matrixed organizations
Strong hands-on experience with performance marketing platforms (Google, Meta, programmatic, etc.)
Deep understanding of analytics, attribution, funnels, and conversion optimization
Experience managing large media budgets and agency relationships
Strong leadership, communication, and stakeholder management skills
Experience in financial services, fintech, BFSI, or highly regulated industries will be a plus

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

Competitive base salaries
Bonus incentives
Support for financial-well-being and retirement
Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
Generous paid parental leave policies (depending on your location)
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.

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