Capgemini
SFMC Developer | 6-9 Years | Mumbai, Bangalore & Delhi NCR
Job Description
Job Description
- The Marketing Cloud Developer is responsible for understanding business requirements and delivering high-quality technical solutions that empower the Marketing teams to utilize the Marketing Cloud automation platform.
- This position will support the email marketing team with building custom queries, email templates, amp script-based dynamic templates, automation jobs, and build out comprehensive customer journeys.
- Aware of SDLC and Support processes as required by projects
- Hands on experience with Email Studio knowledge – A/B Testing, Segmentation, and Integration with microsites, websites and landing pages, personalization concepts, triggered emails, campaign waves.
- Ability to conduct end-user training – good to have.
Primary Skills
- Good written and verbal communication skills
- Ability to work effectively with non-technical personnel
- Experience with email and/or marketing automation software and integration with databases
- Knowledge of Salesforce Marketing Cloud (SFMC) aka ExactTarget is required.
- Experience working with all Marketing Cloud Builders and Studios, including Mobile Connect and Personalization Builder for Emails
- Develop responsive email templates with extensive knowledge of AMPscript
- Front-end development building Cloud Pages utilizing HTML, CSS, JavaScript and AMPScript is very essential
- Experience implementing automated solutions utilizing Marketing Cloud Server-Side Java Script (SSJS) would be beneficial
- Master with SQL and robust understanding of Marketing Cloud’s contact data model
- Experience utilizing Journey Builder with thorough understanding of Audience Builder configuration.
- Ability to elicit requirements and translate to technical solutions that can scale across multiple business units
- Experience with web service integration (REST/SOAP) would be beneficial
- Certification in SFMC
Secondary Skills
Any of the SFMC Certification is mandatory
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