Infosys

Marketing Analyst

Posted On

July 1, 2024

Location

Bangalore, Karnataka

Experience Level

2 - 5 Years Exp.

Job Type

Permanent

Apply By

July 31, 2024

Job Description

Responsibilities: Responsibilities include, but are not limited to: • Developing and optimizing our digital portfolio to target active and passive diverse talent using channels such as career site, social job sites, job boards/niche sites • Understand the talent profiles for the organization and develop a robust recruitment marketing strategy • Develop programs using sponsored jobs, paid social amplification, campaigns aligned to hiring needs in partnership with the digital and TA teams. • Develop communication campaigns to support the talent recruiting strategy and drive candidate attraction and engagement through social media, events, and other channels. • Leveraging marketing best practices, talent engagement campaign strategy, social channel landscape, and measuring campaign success • Promote and communicate the employee value proposition through various digital platforms. • Develop campaigns to build brand affinity and advocacy amongst employee with a focus on building the brand ambassadors program. • Create, uncover, and articulate personal and inspirational employee stories to support the employer brand. • Monitor and measure the effectiveness of campaigns on an ongoing basis to ensure maximum ROI and provide feedback of these results to stakeholders Educational Requirements MBA Additional Responsibities: None Technical and Professional Requirements: To qualify, candidates must possess: • Minimum 3 - 5 years of experience with hands on experience in running branding initiatives, marketing initiatives • Master’s degree in Marketing / Advertising / Communications • Worked for a minimum of 1- 2 years on building employer branding, corporate branding campaigns • Worked on building content for employer brand, brand • Worked on managing agencies and in-house designers • Ability to collaborate hands-on with multiple stakeholders across global markets • Maintain up-to-date reporting trackers • The ability to implement quickly

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