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Razorpay
<div class="content-intro"><p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Razorpay was founded by<a href="https://www.linkedin.com/in/kumarshashank/" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/in/kumarshashank/&source=gmail&ust=1660290870959000&usg=AOvVaw1H2eeqfjnUDt3iT_Cg-jfh"> Shashank Kumar</a> and<a href="https://www.linkedin.com/in/harshilmathur/" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/in/harshilmathur/&source=gmail&ust=1660290870959000&usg=AOvVaw3k1sK1wrIz5HKLsZA8-mTC"> Harshil Mathur</a> in 2014. Razorpay is building a new-age digital banking hub (Neobank) for businesses in India with the mission is to enable frictionless banking and payments experiences for businesses of all shapes and sizes. What started as a B2B payments company is processing billions of dollars of payments for lakhs of businesses across India. </span></p> <div class="gmail_default"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">We are a full-stack financial services organisation, committed to helping Indian businesses with comprehensive and innovative payment and business banking solutions built over robust technology to address the entire length and breadth of the payment and banking journey for any business. Over the past year, we've disbursed loans worth millions of dollars in loans to thousands of businesses. In parallel, Razorpay is reimagining how businesses manage money by simplifying business banking (via<a href="https://razorpay.com/x/" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://razorpay.com/x/&source=gmail&ust=1660290870959000&usg=AOvVaw0ab_bX0WbaTqedmVsyWBbZ"> Razorpay X</a>) and enabling capital availability for businesses (via<a href="https://razorpay.com/capital/" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://razorpay.com/capital/&source=gmail&ust=1660290870959000&usg=AOvVaw2ymFZuuzdG2i4lPyqQYP5I"> Razorpay Capital</a>). </span></div></div><p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Razorpay POS, Razorpay’s comprehensive suite of point-of-sale led payment solutions, enables businesses to accept various modes of payment across all customer touchpoints. Be it across the counter, on delivery, or via kiosks and vending machines, Razorpay POS devices offer a smooth payment experience with fast processing and high transaction success rates. Merchants are also able to offer consumers convenient payment options like EMI right on the POS device. Access to real-time transaction data and analytics via the merchant portal enables businesses to drive data-led decisions. </span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">With over 500,000+ user touchpoints across India & the UAE, Razorpay POS is at the forefront of transforming payment experiences. </span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Formerly known as Ezetap, Razorpay POS emerged after Ezetap’s acquisition by Razorpay in August 2022. As a full-stack financial services organization founded in 2014 by <a href="https://www.linkedin.com/in/kumarshashank/">Shashank Kumar</a> and <a href="https://www.linkedin.com/in/harshilmathur/">Harshil Mathur</a>, Razorpay is dedicated to innovative payment and business banking solutions, promising a transformative journey for businesses.</span></p> <p><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><strong>The Role: </strong>As an Associate Manager - Brand, you will be responsible for owning and executing Razorpay POS’ marketing strategy and content for different stakeholders as part of driving consideration and awareness for the brand. This is an exciting opportunity to build a brand while driving awareness and adoption across the offline payments market.</span></p> <p><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">The ideal candidate will be responsible for developing and executing brand strategies that enhance our market presence and drive brand loyalty. This role requires a combination of strategic thinking, creativity, and strong project management skills.</span></p> <p><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><strong>Key Responsibilities:</strong></span></p> <ul> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><strong>Brand Strategy Development:</strong></span></li> <ul> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Assist in the development and implementation of comprehensive brand strategies that align with Razorpay POS’s vision and objectives.</span></li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Conduct market research and competitor analysis to identify opportunities and challenges in the marketplace.</span></li> </ul> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><strong>Brand Campaign Management:</strong></span></li> <ul> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Plan, execute, and manage brand campaigns across various channels, including digital, social media, print, and events.</span></li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Collaborate with internal teams and external agencies to create compelling and cohesive brand messages.</span></li> </ul> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><strong>Content Creation:</strong></span></li> <ul> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Develop and oversee the creation of high-quality content that resonates with our target audience, including videos, blogs, social media posts, and more.</span></li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Ensure all content is consistent with brand guidelines and maintains a high standard of quality.</span></li> </ul> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><strong>Brand Performance Analysis:</strong></span></li> <ul> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Monitor and analyze the performance of brand campaigns and initiatives using key metrics and KPIs.</span></li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Provide regular reports and insights to senior management to inform decision-making and strategy adjustments.</span></li> </ul> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><strong>Collaboration and Communication:</strong></span></li> <ul> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Work closely with the product, sales, and customer support teams to ensure brand consistency and alignment across all touchpoints.</span></li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Foster strong relationships with stakeholders, partners, and vendors to enhance brand visibility and impact.</span></li> </ul> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><strong>Brand Innovation:</strong></span></li> <ul> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Stay updated with industry trends, emerging technologies, and best practices to drive innovation in brand strategies.</span></li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Propose and implement new ideas and initiatives to keep the Razorpay POS brand fresh and engaging.</span></li> </ul> </ul> <p><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><strong>Qualifications:</strong></span></p> <ul> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Bachelor's degree in Marketing, Business, Communications, or a related field.</span></li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">3-5 years of experience in brand management, marketing, or a related role.</span></li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Strong understanding of brand strategy, market research, and consumer behavior.</span></li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Excellent written and verbal communication skills.</span></li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Creative thinking and problem-solving skills.</span></li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Ability to manage multiple projects and meet deadlines in a fast-paced environment.</span></li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Strong analytical skills with a data-driven approach to decision-making.</span></li> </ul><div class="content-conclusion"><div class="gmail_default"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span id="m_2989597180337834284gmail-m_4972969247898306296gmail-docs-internal-guid-3a65a3c2-7fff-88ff-9e94-8ab11a050d04">Razorpay believes in and follows an equal employment opportunity policy that doesn't discriminate on gender, religion, sexual orientation, colour, nationality, age, etc. We welcome interests and applications from all groups and communities across the globe. </span><br></span></div> <div class="gmail_default"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"> </span></div> <div class="gmail_default"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span id="m_2989597180337834284gmail-m_4972969247898306296gmail-docs-internal-guid-3d0a9248-7fff-a2fd-6fa3-5026f85768d7">Follow us on <a href="https://www.linkedin.com/company/razorpay/mycompany/" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/company/razorpay/mycompany/&source=gmail&ust=1660290870959000&usg=AOvVaw0f6sCrv8Ce3IHBvN2Sev8Z">LinkedIn</a> & <a href="https://twitter.com/Razorpay" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://twitter.com/Razorpay&source=gmail&ust=1660290870959000&usg=AOvVaw0ViuP9uutFg1qFCm2nHeh1">Twitter</a></span></span></div></div>
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