Accolite
Senior SFMC Developer
Job Description
Role and Responsibilities:
- The person will be required to work on SFMC platform for creating and executing marketing campaigns
- Ability to work independently and work directly with Marketing teams
- Drive the strategy for the email program to deliver strong engagement and results, through audience segmentation, deliverability, best practices, and data analysis
- Analyze the effectiveness of Digital Marketing deliverables, measures against objectives and reports results
- Flawless delivery of daily campaigns, troubleshoot issues that arise and implement solutions to mitigate future problems
Preferred Qualifications:
- Expertise in SFMC Email Marketing Tool with at least 3 years of relevant experience
- Good Experience in SQL
- Experience in Data model design
- Expertise in Campaign Orchestration, Life cycle programs and personalization
- Expertise in Marketing data optimization and List cleansing
- Experience in Data optimization and Hygiene
- Experience in Personalization in campaigns
- Good Business understanding of Digital Marketing
- Excellent communication skills
- Preferably with SFMC Certification (Marketing Cloud Specialist or Email Specialist)
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