Amazon

Business Development Manager, Category Growth

Posted On

Nov. 14, 2024

Location

Bengaluru, Karnataka

Experience Level

Freshers/Experienced

Job Type

Business & Merchant Development

Apply By

Feb. 4, 2025

Job Description

The XCM (Cross Channel, Cross Category Marketing) team at Amazon India is seeking a talented, highly motivated and experienced Business Development Manager to lead Category growth for Amazon Associates Program, a global leader in online marketing and one of the largest paid advertising channels for Amazon. Associates business is an integral part of the Amazon marketing mix, bringing new customers to the site, driving existing customers to discover new products or programs, including the many benefits of Amazon Prime. With its global network of over 1MM associates (publishers, bloggers and more) and influencers, the Associates program is a leader in online marketing and one of the largest paid marketing channels for Amazon. Our Associates BD Team directly collaborates with strategic partners to build new, industry-specific partnership opportunities that directly impact and transform the way our Associates can partner, create, and earn from us at scale.

We are seeking an experienced business development manager to drive growth for Amazon Fashion, Beauty and Other Hardlines core categories, working closely with Category Marketing and Associates’ Business & Product teams. As a customer-obsessed, online commerce enthusiast, you will influence and build relationships with the top Associates, and help them to generate revenue, build audience development strategies to reach new customers, and tailor their content to grow core categories.

The ideal candidate is deep on social commerce trends and understands how Amazon’s selection and services help associates to monetize their content across formats, and mediums, engaging customers wherever it is they spend their time online. You will use your knowledge of digital and social media and a solutions-oriented mindset to recruit and engage associates, and grow their business with Amazon through your support, maximizing their earning potential. The ideal candidate is an excellent oral and written communicator, who leads with data, and takes an analytical approach to business development and decision making. You are highly organized, entrepreneurial in spirit, and adept at managing ambiguity, constantly inventing on behalf of associates, and embracing a strong growth mindset. You excel at developing strong relationships and working closely and constructively with external partners.

Key job responsibilities
- Develop and drive monthly/quarterly/annual/long-term Core Category and cross-Amazon acquisition, engagement, and revenue growth objectives for new and existing Associates
- Develop pipeline of creators, opportunity size, and prioritize pipeline to deliver BD deals and performance that achieve strategy and growth goals.
- Pitch and negotiate to recruit and/or drive special deal terms with new and existing Associates to achieve growth strategy, including leveraging economic and non-economic incentives. Work closely with account owners to drive Core Category goals with already-managed Associates.
- Monitor and optimize Associates performance to achieve goals. Develop reporting methodologies and own data analysis and measurement.
- Represent the voice of the customer (and Associates) to all stakeholders, driving for cross-functional solutions and tech innovations to meet customers' and associates’ most critical needs.
- Engage internal and external stakeholder leaders of all levels across business, marketing, finance, program and product to drive initiatives.

To excel in this role, you will:

· Be willing to “roll up your sleeves” and operate with limited guidance
· Bring analytical horsepower and deep curiosity about how things work
· Be commercially savvy and excellent business judgment
· Have strong interpersonal skills and be able to influence both internal and external stakeholders- 5+ years of business development, partnership management, or sourcing new business experience
- 5+ years of developing, negotiating and executing business agreements experience
- Bachelor's degree
- Experience in setting up and managing a sales pipeline

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