Amazon

Sr. Marketing Manager - Bazaar, Amazon

Posted On

Dec. 13, 2024

Location

Bengaluru, Karnataka

Experience Level

Freshers/Experienced

Job Type

Marketing & PR

Apply By

Dec. 31, 2024

Job Description

Are you customer obsessed, smart and analytical, strategic yet execution focused, entrepreneurial, and passionate about e-Commerce? Are you interested in being part of a new growth story? If yes, this opportunity will appeal to you. Join Amazon India Bazaar team as Sr. Marketing Manager, and help define the course of the emerging Amazon Bazaar business, created to deliver experiences suited to value-seeking customers.

We are looking for an entrepreneurial, innovative and analytical candidate, who must be able to work at both a strategic level (using customer behavior and market data to generate uber level strategies for driving traffic to our in-store experience) and at the execution level (testing & optimizing campaigns & traffic channel plans – with merchandising, automation and other product tools).

This candidate will have a strong understanding of all aspects of the customer funnel and possess great project management and influencing skills to work across multiple teams to achieve success. The successful candidate will be a strong communicator, great at meeting multiple deadlines, and comfortable with operating on large sets of data, engaging with senior leaders in India and worldwide counterparts. This candidate will also need to rapidly innovate on new store concepts/experiences and clutter-breaking product/marketing initiatives in order to continuously drive meaningful traffic to the Bazaar store and deepen engagement with customers.

Key job responsibilities
The Sr. Marketing Manager will be responsible for:
- Driving development of our traffic channel strategy across external channels and in-App avenues, shining a spotlight on key reasons to buy and the value we deliver to customers.
- Developing offerings that excite customers to visit repeatedly and make purchases.
- Rapidly experiment and make data-backed decisions to continuously improve our efforts to efficiently drive relevant traffic to the store
- Driving implementation of more automated and personalized ways of delivering content to customers.
- Testing & driving Cohort specific CXs for the highly segmented IN customer bases – across various assets
- Drive expansion projects like enabling new channels/experiences to increase awareness and engagement with customers.

About the team
The IN Bazaar team is a highly agile team comprised of Product Managers, Marketing Managers and Category Managers, who come together to deliver the best possible value to customers across a vast selection.- 6+ years of professional non-internship marketing experience
- 7+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages

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