Amazon

Business Development Manager, Seller Affiliates

Posted On

March 11, 2025

Location

Bengaluru, Karnataka

Experience Level

Freshers/Experienced

Job Type

Sales, Advertising, & Account Management

Apply By

April 22, 2025

Job Description

Business Development Manager (Amazon Seller Services)

As a BDM with Amazon Seller Services India, you will have the exciting opportunity to help shape and deliver on new initiatives for Amazon Seller Services in India. This role will be a combination of business development, involving forming alliances with the partners and business program cum account management, involving creation of program plans and driving the execution of the tasks identified in the plan.
You cultivate these existing partnerships to make sure they can take full advantage of Amazon’s suite of offerings for sellers. You must possess strong relationship-building skills and be able to explore win-win opportunities with partners in order to best represent our products and programs.
You will be responsible for developing and managing both internal and external relationships with the goal of growing the Seller Services business. You should be comfortable with balancing multiple priorities, developing and executing marketing plans, working with internal and external partners, as well as strategically analyzing data to inform decisions.
To be successful in this role you must have superior communication, presentation and organizational skills. Operating in a fast-moving and sometimes ambiguous environment you will work autonomously taking full control and responsibility for achieving business objectives. This role provides opportunities to develop original ideas, approaches, and solutions in a competitive and ever changing business climate.

Role and Responsibilities:
Business Development: Reactivation lead is responsible for scaling Reactivation (12% NGMS contribution to Seller Affiliates ) as a business opportunity through an exclusive partner infra.
Program cum Account Management: Yproviding business support to sellers at scale (~40k) viz EasyShip pick up misses, FC upsell, reshipments and reinstatements through a team of associates.

People Management: Manage frontline associates to deliver on the outlined tasks, be responsible for their career progression and growth and handle routine administrative tasks.

The key business/ financial deliverables of this role are: a) Workflow Design: enhance design of the operations for Reactivation of leads provided by Lead Central (COE) team through an exclusive partner infra as well as LTPLE scope (Key Metrics: Attributed Sellers, FC Upsell, FC Reshipments, EasyShip-ES Orders Scheduled, appeals of enforced sellers) to maximize the business impact. b) Lead Execution Mechanisms: ensure optimal Reactivation leads conversion and drive width of seller engagement across critical actions (Key Metrics: Leads Conv%, FC offers, FC GV%, ES FOPS, Reinstatements) to deliver value (Key Metrics: Reactivation NGMS, Recovered NGMS, Safe-T claims). c) Enablers: i) Liaison with frontline associates (Amazon Partner Managers), RMs to set up streamlined communication across a large partner base, ii) Ensure business compliance guardrails and legal compliance are adhered to, iii) Drive capability development of LTPLE associates to execute wider seller success inputs at scale. d) Lead Central/ Other Programs Liaison: Leverage mechanisms with Lead Central to refine the leads quality, improve leads conversion and partner productivity and program teams viz ES, FBA, SPA/ CTPS to execute short term tactics as well as align long term strategic initiatives. S/he will work on multiple SME areas- Category collaboration with CEPC/ Renewed, Reducing Business Waste.
Complexity of the role is due to: a) Enabling high judgement decisions: setting up Reactivation workflow in 3P environment is challenging and entails strategic choice making viz deciding on the right partner- quantity vs quality, lower quantum of intent generated leads vs high quantum of all leads, resource optimization while aiming for higher width of seller touch points. b) Empowering high performances: team has diverse and heterogeneous responsibilities. Thus, it creates a challenge for peer learning and collective progress as the team members tend to operate as lone wolfs in their charter., c) Leading by influence: Manage CXO-level leaders to deploy resources efficiently, maintain awareness of ROI expectations, and handle objections/clarifications. Internally, the role will influence leaders across SA regions, other teams to drive priorities and partnerships viz COE, ES, FBA.
The complexity in this role is further enhanced vs the current role on account of a) Increased Scale: Reactivation will scale up 2x in 2025 vs LY, thus increasing the width of sellers to be engaged with. b) Unlocking larger opportunities to serve the sellers/ partners: As current LTPLE scope matures, s/he will have to find more opportunities to serve sellers and unlock needle moving opportunities. c) Enhancing efficiencies: S/he will have to enhance reactivation leads conversion, LTPLE mechanisms to drive enhanced seller success while reducing the costs.

- 3+ years of sales experience
- 4+ years of B2B sales experience
- Experience analyzing data and best practices to assess performance drivers
- Experience closing sales and generating revenue

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