Amazon

Program Manager, GTM Strategy, IN FBA & MCF

Posted On

March 25, 2025

Location

Bengaluru, Karnataka

Experience Level

Freshers/Experienced

Job Type

Project/Program/Product Management--Non-Tech

Apply By

July 8, 2025

Job Description

Multi-channel fulfillment (MCF) is a nationwide integrated fulfillment solution by Amazon for third-party sellers – enabling them to provide fast and efficient delivery to their customers from all their sales channel including D2C. MCF enables Selling Partners to hand over the heavy lifting of warehousing, inventory management, invoicing, logistics, payment processing and delivery returns to Amazon, utilizing the capabilities that Amazon has built over the last 25+ years. This enables third-party sellers to provide Amazon like fulfillment experience to their D2C customers.
The IN MCF-Business team is looking for a Program Manager to bring transformative improvements in program marketing strategy, provide GTM support and drive seller engagement. You will be responsible for developing and executing GTM for key MCF feature launches, improve website SEO and establish social media presence for MCF. The role is a high impact role which typically involve defining the charter and goals, driving cross functional initiatives to achieve the goals, designing and building complex new processes, and setting up GTM avenues, operating mechanisms including reviews across multiple business verticals. You will work closely with a cross-disciplinary team of account managers, product managers, and external partners across the FBA & MCF business.

A successful Program Manager must be able to work independently, understand rapidly the key pain points of the processes, and influence internal/external partners at all levels of the organization. This role will particularly suits someone with strong analytical abilities, relationship building skills and superb project management capabilities.

Key job responsibilities
1) Design and execute GTM strategies for new MCF feature launches across all channels
2) Develop and implement Search Engine Optimization (SEO) strategies to enhance MCF webpage visibility and traffic
3) Coordinate offline marketing events including seller conferences and industry meetups
4) Design marketing collateral, creative assets and tutorials for both digital and offline channels
5) Build and maintain MCF online presence across different platforms. Conduct training programs for sellers and internal teams
6) Track and optimize marketing campaign effectiveness across all channels- 2+ years of program or project management experience

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