Amazon

Senior Marketing Manager, Events and Deals, Other Hardlines

Job Description

Amazon strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy online. We are seeking creative, goal-oriented and highly entrepreneurial people to join our exciting and fast-paced team. We are focused on growing and developing a smart assortment of brands, with the best possible shopping experience for our customers. Come join our marketing team and help transform the way India buys and sells.
The Other Hardlines Marketing Team is looking for a customer obsessed, think big, result-oriented Marketing Manager to shape events for Amazon Home. Our mission is to create a world-class experience where customers will discover, research, and buy from the largest selection of home products in India. Joining the Home Marketing Team means partnering with a dynamic and creative group who set a high bar for innovation and success in a fast-paced and changing environment. We are looking for a talented, smart and entrepreneurial Marketing Manager who will be responsible for defining our events strategy, will own the events calendar and will drive awareness and customer participation across these programs. In this role you will work directly with teams across Amazon to build the right go-to-market strategy, develop key marketing inputs and handle end to end execution of the events. The Marketing Manager is also responsible for the design, management and ongoing optimization of our daily deals program and also monitor & scale them during large scale events, including Diwali and Prime Day.


Key job responsibilities
· Own marketing calendar for all Home category teams & develop robust processes for smooth execution of these events
· Single threaded owner for all key events across Home & Kitchen categories. This person will be responsible for marketing owned events and raising the bar on customer deals for all big sale events across Home teams
· Long term planning and development of strategy for the Events & Deals programs
· Own and develop a high bar of customer experience for all owned events
· Work with central deals team to raise the bar on deal shopping experience for Home customers
· Develop go to market strategies including key propositions and constructs for each event
· End to end program management to ensure smooth execution
· Developing and executing new ideas for driving engagement during events
· Compile, analyze, and present performance metrics and enlighten potential opportunities for program & event growth
· Establishing guidelines and best practices across teams
- 6+ years of professional non-internship marketing experience
- 7+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages


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