Amazon

Paid Search (SEM) Specialist, Amazon MX Player

Posted On

Nov. 22, 2024

Location

Mumbai, Maharashtra

Experience Level

Freshers/Experienced

Job Type

Marketing & PR

Apply By

Jan. 28, 2025

Job Description

Amazon and MX Player recently joined forces to accelerate premium free entertainment for 250 million users in India. With this acquisition, Amazon merged two of India’s most popular free AVOD (or ad-supported video on demand) services – MX Player and Amazon miniTV into one service - Amazon MX Player.

Amazon MX Player is Amazon India’s big bet in terms of shaping the future of the free AVOD landscape in India. We are looking for senior creative leader, who can help shape our brand and creatives for our new exciting show slate. This is an exciting opportunity for someone who wants to work in a start-up like environment and is passionate about building clutter breaking creatives / marketing campaigns to build viewer interest for our new shows.

You can read about the service here:
- https://www.aboutamazon.in/news/entertainment/amazon-minitv-mx-player-merger
- https://economictimes.indiatimes.com/industry/media/entertainment/amazon-merges-minitv-with-mx-player-to-create-a-free-streaming-giant/articleshow/114007982.cms

We are looking for a Marketing Specialist, Paid Search (SEM) to join our Amazon MX Player team and help driving new customer acquisition. You will define, execute, and measure Paid Search marketing from strategy to execution to drive scalable growth for the business. This person will be passionate about measuring ROI, as well as a thinking big to develop capabilities to optimize SEM. This person will build highly impactful acquisition campaigns and test into white space opportunities. A creative mindset for pushing boundaries, and the ability to work effectively with partners are some of the key skills we are looking for.

Key job responsibilities
Key job responsibilities
- Translate channel insights into test plans, product/feature proposals, and opportunities for optimization.
- Define and run tests, including A/B experiments to test new vendor features and/or inform new product development.
- Planning, management, and execution of all Amazon MX Player SEM campaigns, including but not limited to account setup, development and implementation of strategies, campaign structure, budget management, daily bidding and invoice management
- Achieve targeted performance KPIs including optimizations and campaign troubleshooting
- Partner closely with cross-functional teams such as Marketing Analytics, Product, Finance to drive best practices, identify testing opportunities and develop roadmaps
- Execute campaign optimization tactics (bidding, ad copy and landing page testing) to achieve spend efficiency and volume targets.
- Audit and update existing data pipelines in collaboration with the Business Intelligence and Tech teams to ensure the highest level of data quality.
- Partner with strategic cross-functional teams to support GTM plans for upcoming content launches

BASIC QUALIFICATIONS
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience communicating results to senior leadership
- Experience building, executing and scaling cross-functional marketing programs
- 4+ years’ experience using any of the following Paid Search management tools: Google Ads Editor, Microsoft Ads Editor, Kenshoo, Marin Software, QuanticMind, Search Ads 360 (DoubleClick Search)
- SEM/PLA bid management platform experience required
- Experience with keyword analysis, common keyword research tools
PREFERRED QUALIFICATIONS
- 4+ years in Paid Search (SEM) managing direct response or acquisition marketing campaigns in the media & entertainment industry.
- Demonstrated leadership and communication (written and verbal) skills to drive recommendations. Ability to articulate tradeoffs, explain complex issues and communicate plans to senior executives
- Time-management skills: ability to thrive in a fast-paced environment and to manage multiple, competing priorities simultaneously, making the necessary trade-offs among customer experience, scope, and time to market.
- Ability to use data and metrics to back up assumptions, drive rationale, discover root causes and identify opportunities.- 4+ years of professional non-internship marketing experience
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience in a marketing role

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