Amazon

Marketing Manager, Amazon Music

Posted On

Feb. 19, 2025

Location

Mumbai, Maharashtra

Experience Level

Freshers/Experienced

Job Type

Marketing & PR

Apply By

March 11, 2025

Job Description

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. Our focus is to build a personalized, curated, and seamless music experience. We want to help our customers enjoy their favorite artists, discover new ones, enjoy podcasts, experience live streaming performances, find their favorite playlists, watch editorial videos, and more. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale. Learn more at https://www.amazon.com/music.

Amazon Music is seeking a passionate and dynamic Marketing Manager to manage social media & podcast operations responsibilities within our Marketing team. In this role, you will manage collaboration with a complex network of internal (e.g. Marketing, Podcast, Content Teams) and external stakeholders (e.g. agencies, music labels, creators, talent) to ensure strong working relationships and ensuring alignment with Amazon Music's goals and maintaining the highest standards of creative output. You will be responsible for managing the operations for our official social handles including Facebook, Instagram, X, and YouTube, driving long-term strategy, creating engaging content, and fostering community building and management. You will manage the collaboration with the cross functional teams for end to end implementation of podcast marketing campaigns and the onboarding, asset sharing and takedown of podcast content on the service.

Key job responsibilities
* Lead and execute comprehensive social media marketing operations for campaigns spanning across brand, artist contents, music festivals, events, partnerships, merch, livestreams, and cultural moments.

* Create captivating and culturally relevant social media content that resonates with diverse and culture-driving audiences, with a special focus on the YA demographic.

* Seamlessly integrate social campaigns into larger projects and initiatives, ensuring alignment with overall marketing objectives.

* Communicate and collaborate closely with internal and external stakeholders to influence and inform complex marketing decisions that propel the business forward.

* Manage social agencies and partners to deliver the best-in-class content to our local audiences

* Monitor and analyze social media metrics to evaluate campaign performance, optimize strategies, and maximize audience engagement.

* Stay continuously informed about YA and diverse culture trends, infusing the social space with innovative ideas.
* Manage the onboarding, asset sharing and takedown of podcast content.

* Collaborate with the functional teams for end to end implementation of podcast marketing campaigns.

* Communicate and implement partner marketing opportunities with leading podcast partners.

* Planning and execution of podcast social & partner marketing campaigns to drive podcast awareness & engagement on social.
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
- 5+ years of social media marketing experience
- Experience generating and executing large-scale social media campaigns across platforms with a track record of growing audiences and delivering on engagement metrics
- Experience collaborating with internal stakeholders and external agencies/partners/talent

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