Amazon

Social Marketing Manager, IMDb India

Posted On

May 19, 2025

Location

Mumbai, Maharashtra

Experience Level

Freshers/Experienced

Job Type

Marketing & PR

Apply By

June 10, 2025

Job Description

We’re looking for a Social Marketing Manager at IMDb for one of the most fun jobs in our team: working with content and collaborating with talent. We need someone who works well independently, is interested in the world of entertainment, has had experience with building communities and understands brand building.

With over 250 million monthly users, IMDb is the world’s largest source for movies, TV, and celebrity content. IMDb is at the unique intersection of entertainment, media, and technology; and inside the world’s most innovative and customer-centric company: Amazon.com. As IMDb employees, we enjoy the best of both worlds: the benefits and resources of Amazon, coupled with the autonomy and impact of a nimble team.

About the Role
The social media marketing manager at IMDb will be responsible for growing the social footprint of IMDb, helping build a strong, engaged community, enabling talent to find their audience and fans to discover entertainment they love. They will serve our customers with engaging content that is unique to IMDb and enables fans to leverage IMDb for their own entertainment needs. The role will be at the intersection of content and marketing, requiring proficiency with data to derive insights and deliver content that is exciting and differentiated from other entertainment content.

They will have a strong pulse on entertainment conversations, to keep IMDb’s social presence fresh and relevant. They will be a community orchestrator and will require strong partnership skills: working with talent, influencers and fan communities to reflect diverse perspectives and recommendations. This role will be instrumental in defining and building IMDb’s unique voice, showcasing IMDb’s brand values through social media content on a daily basis. They will help serve the needs of the entirety of our audience: professionals and fans, by programming content across geographies, formats and languages.

Key job responsibilities
* Upholding IMDb’s Editorial Voice: Instrumental in building and growing IMDb’s authority, reflective of brand values and needs of the entertainment customers in India.
* Customer Engagement Strategy on Social Media: Consistently delivering on key performance indicators on social, while maintaining and inspecting engagement data to learn from trends and as input into social strategy.
* Tracking Trending Conversations: Being up-to-date on entertainment and pop culture trends and find unique ways for IMDb to participate in relevant entertainment moments, as well as independently create them via IMDb’s social channels.
* Product Marketing: Develop a deep understanding of IMDb’s features and data to deliver unique and ownable content formats for social.
* Collaborations and Partnerships: Maintain regular cadence for channel output along with planned high-impact moments in collaboration with production houses, talent, influencers & fan communities.- 3+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams

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