Capgemini
Demand Management Lead | 12 to 14 years | Mumbai
Job Description
Job Description
- Develop and execute CRM strategies to enhance customer engagement and drive lead generation, brand awareness and business growth.
- Collaborate with cross-functional teams to align CRM initiatives with overall marketing objectives.
- Manage and maintain the CRM platform, ensuring data accuracy, segmentation, and system integration.
- Analyze customer data, behavior, and insights to identify opportunities for personalization and tailored marketing campaigns.
- Develop and execute demand generation strategies to drive brand awareness, lead generation and customer acquisition.
- Implement marketing automation workflows and lead nurturing programs to effectively manage and convert leads.
- Collaborate with sales teams to align marketing efforts with lead management, pipeline development and revenue targets.
- Monitor CRM performance metrics and provide regular reports to stakeholders, highlighting key insights and recommendations.
- Continuously identify and implement CRM process improvements, automation opportunities, and best practices.
- Stay up to date with industry trends, emerging marketing technologies, and CRM innovations.
- Bachelor’s degree in marketing, Business Administration, or a related field (master’s degree preferred).
- Strong analytical skills, with the ability to interpret data, generate insights, and make data-driven decisions.
- Familiarity with data management and segmentation techniques to support targeted marketing campaigns.
- Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple initiatives simultaneously.
- Experience in analyzing customer journeys, customer lifecycle, and customer experience optimization.
Primary Skills
- Minimum 11-14 Year of Proven experience in CRM marketing, with a track record of successful CRM strategy development, demand generation, data management, and B2B marketing.
- Proficiency in CRM platforms (e.g., Salesforce) and marketing automation tools.
Secondary Skills
- Knowledge of digital marketing channels, including email marketing, social media, and content marketing.
- A proactive and results-oriented mindset, with a focus on continuous improvement and driving measurable business outcomes.
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