Virtusa

Web Analytics Analyst

Posted On

Nov. 29, 2024

Location

Hyderabad, Telangana

Experience Level

Full Time

Job Type

Experienced

Apply By

Dec. 31, 2024

Job Description

What We'll Bring:
Position Overview
As a Web Analytics Consultant, you will use your skills to instrument and measure high-volume web properties. You will leverage the data streams you establish to generate insights on consumer behaviors and product improvements.
What We Offer:
A collaborative and innovative work environment that explores new technologies and tools.
Flexible time off, workplace flexibility, and support for continued professional growth through tuition reimbursement, conferences, and seminars.
A culture that encourages honing current skills, building new capabilities, and discovering your genius.
What You'll Bring:
Work Responsibilities:

Collect and analyze website data, including traffic volume, conversion rates, and overall engagement.
Monitor trends and identify opportunities for product improvement.
Create reports and dashboards that highlight important insights.
Support the planning, evaluation, and documentation of web property tagging for both analytics and marketing purposes.
Collaborate with the Digital Marketing team to track the effectiveness of online advertising campaigns.
Evaluate the performance of process flows and website experiments.
Partner with other team members to extract, combine, clean and analyze data sourced from different repositories.

What You Bring:

Bachelor's degree.
3+ years of experience in Data Analytics.
Moderate to advanced proficiency with Google Tag Manager or similar tag management solutions.
Proficiency in data analysis tools and platforms, including Google Analytics, Adobe Analytics, Mixpanel, or similar.
Experience with data visualization tools like Apache Superset or Looker Studio.
Experience working with large and complex datasets.
Familiarity with web technologies and tracking implementations, including JavaScript, HTML, website tagging, and cookies.
Proficiency in writing SQL queries for data extraction.
Experience with cloud-based data platforms (AWS or GCP).
Knowledge of data preprocessing, cleaning, and analysis techniques.

Impact You'll Make:
What we'd prefer to see:

At least three years of professional experience focused on data engineering, reporting, or statistical analysis
Experience in the Financial Services industry
Understanding of database design, marketing analytics and implementation of marketing Tech.

This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

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