Virtusa

Content Specialist (Healthcare)

Posted On

April 28, 2025

Location

Chennai, Tamil Nadu

Experience Level

Full Time

Job Type

Experienced

Apply By

Jan. 29, 2025

Job Description

Job Description

We seek a skilled and experienced content specialist to join our marketing communications team, which focuses on the healthcare vertical. This role will collaborate with marketing leaders, writers, and designers to create impactful, healthcare-focused content that drives engagement and strengthens our brand presence in the industry.

We are looking for candidates who can think both creatively and analytically and have a strong understanding of the healthcare domain. Key responsibilities include producing and publishing content, writing, editing, proofreading, and aligning closely with stakeholders to achieve healthcare marketing objectives.

Here, content is defined as multimedia articles, blog posts, white papers, social media, web copy, images, videos, etc., tailored to the needs of the healthcare audience.

Responsibilities:

Create, edit, and proofread healthcare-specific content, ensuring accuracy and relevance.
Work closely with stakeholders to align content strategy and deliverables for the healthcare vertical.
Adhere to content and brand style guides while ensuring a deep focus on healthcare messaging.
Brainstorm with team members to develop innovative ideas and strategies for healthcare campaigns.
Manage content-related projects using tools to track and deliver on expectations.

Requirements:

Bachelor’s degree in English, journalism, communications, healthcare management, or related field.
5+ years of experience in content writing and strategy, focusing on healthcare marketing.
Strong understanding of the healthcare industry, including trends, challenges, and regulatory considerations.
Ability to craft B2B content that resonates with healthcare audiences and provokes engagement.
Basic knowledge of digital transformation and technology in the healthcare space, such as EHR systems, telehealth, and AI applications.
Excellent verbal and written communication skills with an eye for detail.
Experience working with global teams.
Ability to multitask, prioritize, and manage time efficiently in a fast-paced environment.

Preferred Qualifications:

Familiarity with digital health transformation topics like cloud adoption, interoperability, and patient-centric care.
Experience in creating thought leadership content for healthcare executives.

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