Virtusa

SFMC

Posted On

Aug. 1, 2024

Location

Chennai, Tamil Nadu

Experience Level

Full Time

Job Type

Experienced

Apply By

Feb. 1, 2025

Job Description

Qualifications - External

JOB DESCRIPTION

Skill: Salesforce Marketing Cloud

Role / Tier: - Lead Salesforce Consultant / T2

Job Description:

Develop and implement integrated marketing automation solutions using Salesforce Marketing Cloud platform
Collaborate with cross-functional teams to design and deliver solutions that meet business requirements
Develop and maintain Salesforce Marketing Cloud integrations with external systems, data sources, and APIs
Define and implement data integration strategies for importing and exporting data into/out of Salesforce Marketing Cloud
Develop and implement responsive, dynamic, and personalized email templates and landing pages
Ensure data quality and maintain data governance standards by building and managing Data Extensions, Segments, and Smart Capture Forms
Analyze and interpret campaign performance metrics, providing insights and recommendations for optimization
Stay up-to-date with the latest Salesforce Marketing Cloud features, releases, and trends in digital marketing and email marketing

Must Have:

Minimum of 3 years of experience in Salesforce Marketing Cloud development and implementation
Strong experience in developing responsive email templates and landing pages
Experience and knowledge in Salesforce Marketing Cloud's various modules such as Email Studio, Journey Builder, Mobile Studio, Advertising Studio, and Social Studio
Strong experience in Salesforce Marketing Cloud Interactions and APIs, AMP script, SSJS, and SQL
Proficient in HTML, CSS, and JavaScript/jQuery
Familiarity with marketing automation, CRM systems, and sales and marketing processes
Excellent problem-solving skills and attention to detail
Strong written and verbal communication, project management, and collaboration skills
Salesforce Marketing Cloud Administrator

Requited Skills

Experience in Data Cloud is preferred

About Virtusa

Teamwork, quality of life, professional and personal development: values that Virtusa is proud to embody. When you join us, you join a team of 21,000 people globally that cares about your growth — one that seeks to provide you with exciting projects, opportunities and work with state of the art technologies throughout your career with us.

Great minds, great potential: it all comes together at Virtusa. We value collaboration and the team environment of our company, and seek to provide great minds with a dynamic place to nurture new ideas and foster excellence.

Virtusa was founded on principles of equal opportunity for all, and so does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

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