Virtusa

SF Marketing cloud

Posted On

Sept. 1, 2024

Location

Chennai, Tamil Nadu

Experience Level

Full Time

Job Type

Experienced

Apply By

Dec. 31, 2024

Job Description

Experience with Salesforce Data Cloud or any other Customer Data Platform software.
Design, develop and deliver Marketing Automation studio solutions using the Salesforce Marketing Cloud SFMC Platform ncluding email Journey Builder, Cloud Pages, SMS, and push notification campaigns.
Deep understanding of data modelling, integration architectures and data governance best practices.
Collaborate with client stakeholders to define requirements, deliverables, and set, manage, and document expectations.
Translate client requirements in detail, well to understand technical and functional documentation.
Implement data integration processes to bring together data from various sources into the sources, ensure data quality and accuracy by cleaning, transforming, and standardizing data as needed.
Manage the technical delivery of custom development, integrations, and data migration elements of a Salesforce implementation.
Build solutions that utilize out-of-the-box features and modules and customize according to the requirement in Salesforce Data/Marketing Cloud.
Experience on Website and mobile app event tracking, API integrations and SDKs.
Experience on Salesforce connectors, Code languages (incl. Apex and JavaScript), knowledge of JSON data structure and should be excellent with SQL and SOQL.
Awareness of developing AMP scripts in journey builder or profile segmentation.
Understanding of key design patterns and large data volume limitations and best practices.
Understanding of data sharing and visibility considerations and how these play into platform architecture.
Engage with customers to evaluate and recommend optimization strategies for technical architecture, dev/ops, performance, and solution design specific to Data Cloud and Marketing Cloud.
Demonstrated ability to analyse, design and optimize business processes focusing on data integration architecture.
ESSENTIAL SKILLS AND EXPERIENCE
5 to 7 years of experience in SFDC and SFMC (Email Studio, Journey Builder, Interaction Studio, Einstein, Automation studio etc.)
Experience in gathering and documenting requirements for marketing applications
Full life cycle implementation experience using various SDLC methodologies.
Excellent communication skills in both verbal and written English
Strong customer service focus
Engaging and friendly personality
Collaborative, flexible and a team player
DESIRABLE SKILLS AND EXPERIENCE
Experience with marketing campaign design and implementation and/or with brand teams, executing promotions or campaigns.
Experience with technologies and processes for content management systems, digital asset management software, web content management
Experience with technologies and processes for mobile and social media technologies, solutions, and strategies
Experience with marketing customer data models

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