Capgemini

DIGITAL MARKETING ANALYTICS | 12 TO 14 YEARS | MUMBAI

Posted On

Nov. 6, 2024

Location

Kolkata, West Bengal

Experience Level

Executives

Job Type

Permanent

Apply By

Feb. 5, 2025

Job Description

Since June 2021, frog is part of Capgemini Invent. frog partners with customer-centric enterprises to drive sustainable growth, by building and orchestrating experiences at scale, while harnessing the power of data and technology. We’re inventing the future of customer experiences by delivering market-defining business models, products, services, brand engagements and communications.

Joining frog means you’ll be joining the “pond,” a global network of studios, each with a thriving in-person and vibrant virtual culture. frogs are curious, collaborative, and courageous, united by our passion for improving the human experience across our areas of expertise, while each bringing our unique and diverse skills and experiences to the table. We draw on our global reach and local knowledge to solve complex problems and create innovative, sustainable solutions that touch hearts and move markets. frogs prize humour, positivity, and community just as highly as performance and outcomes. Our culture is open, flexible, inclusive, and engaging. Working at frog means being empowered to meet the moment, and Make Your Mark on every project, in your studio, your community — and the world at large.

Job Description

MC Delivery Professional is playing a key role in the delivery of creative, brand compliant, and cost effective solutions deliverables and as such proactively supporting MC teams across the company. She/he oversees the communication and connection across various teams and relevant stakeholders. Is an advocate of best practices and innovation.

Job Description:

Experience with Salesforce analytics studio to model data and create insightful visualizations will be an added advantage.
Knows connecting various data sources, including CRM, social media, and website analytics, to gather comprehensive insights.
Demonstrated experience in creating and managing reports and dashboards within Salesforce and integrated applications/ tools /plugins.
Experience collaborating with cross-functional teams to understand data needs and deliver actionable insights.
Proven track record in analyzing customer data to segment audiences effectively, allowing for personalized marketing strategies.
Expertise in Salesforce Einstein and its applications in predictive analytics.
Knowledge of Salesforce’s Gen AI capabilities and their application in analytics.
Strong proficiency in Salesforce reporting tools, with a solid understanding of database concepts and data management best practices.

Primary Skills:

Minimum 10-12 years of experience in data analysis, with a focus on Salesforce or similar CRM systems.
Hands-on experience in Salesforce's analytics features, like Salesforce Einstein, to interpret data trends, customer behaviors, and campaign effectiveness.

Secondary Skills:

Experience in identifying and addressing segmentation gaps.
Advanced degree in Data Science, Marketing Analytics, or a related field.

Equal Opportunities at frog

Frog and Capgemini Invent are Equal Opportunity Employers encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status, or any other characteristic protected by law.

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