Capgemini
SFMC DATA CLOUD | 4 TO 12 YEARS | PAN INDIA
Job Description
Job Description
Develop and implement integrated marketing automation solutions using Salesforce Marketing Cloud platform
Collaborate with cross-functional teams to design and deliver solutions that meet business requirements
Develop and maintain Salesforce Marketing Cloud integrations with external systems, data sources, and APIs
Define and implement data integration strategies for importing and exporting data into/out of Salesforce Marketing Cloud
Develop and implement responsive, dynamic, and personalized email templates and landing pages
Ensure data quality and maintain data governance standards by building and managing Data Extensions, Segments, and Smart Capture Forms
Analyze and interpret campaign performance metrics, providing insights and recommendations for optimization
Stay up-to-date with the latest Salesforce Marketing Cloud features, releases, and trends in digital marketing and email marketing
Primary Skills
Minimum of 3 years of experience in Salesforce Marketing Cloud development and implementation
Strong experience in developing responsive email templates and landing pages
Experience and knowledge in Salesforce Marketing Cloud's various modules such as Email Studio, Journey Builder, Mobile Studio, Advertising Studio, and Social Studio
Strong experience in Salesforce Marketing Cloud Interactions and APIs, AMPscript, SSJS, and SQL
Proficient in HTML, CSS, and JavaScript/jQuery
Familiarity with marketing automation, CRM systems, and sales and marketing processes
Excellent problem-solving skills and attention to detail
Secondary Skills
Strong written and verbal communication, project management, and collaboration skills
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