IBM

Demand Gen Professional

Posted On

Oct. 28, 2024

Location

Bangalore, Karnataka

Experience Level

Professional

Job Type

Permanent

Apply By

Nov. 22, 2024

Job Description

Introduction
"Do you enjoy using both the right and left side of your brain, combining analytical and creative thinking? Do you thrive in situations where you are required to make rapid decisions based on analytics insights? Do you flourish in an environment where there isn’t one right answer, but constant experimentation, testing, and failure to lead you in the right direction?

The Product Led Growth team is highly skilled and dedicated cross functional team with the mission to improve performance for a small subset of IBM’s products. As a Demand Lead within Product Led Growth, you will lead the cross functional team for a specific product and work closely with marketing experts, product managers, and sellers. You will be responsible for setting the strategy through data driven insights to achieve growth KPIs , translating that strategy into clear actions and experiments for the team, and managing the execution of those actions. "

Your Role and Responsibilities
A demand lead is responsible for the design, development, and optimization of omni-channel marketing programs associated with demand motions.

Strategy Planning & Customer Journey Design

Understand the market landscape, business objectives, target personas, key use cases, and product offers for your product
Translate business objectives into actionable marketing outcomes across the funnel.
Create an omnichannel digital journey for key audiences, including but not limited to: organic search, paid search, web, email, and routing.
Ongoing experimentation and manical focus on outcomes
Design the customer journey for specific segments across strategic accounts.

Execution Orchestration

Communicate demand strategy to relevant stakeholders, including but not limited to: global stakeholders, digital stakeholders, geohub teams, field marketing, BU stakeholders, etc.
Manage the execution of actions for your specific product team.
Partner with content, digital, and email experts to create and execute an omnichannel experimentation plan.

Performance Optimization

Understand brand demand performance trends for the assigned product and optimize performance issues.
Deep analysis of marketing performance across aspects such as tactic type, content asset, channel, audience segment, or business line
Evaluation of relevant KPIs (such as impressions, web traffic, organic search performance, leads, pipeline, or wins) with a keen eye on benchmarks and yield rates
Readiness to explain emerging performance opportunities or challenges
Strategies to deliver “next best actions” and support targeted pipeline coverage and revenue for the business
Insight into action—cycling of performance insights directly back into planning and orchestration.

Required Technical and Professional Expertise

12+ years relevant work experience, including experience in a digital marketing
Deep critical thinking skills and curiosity to pursue open-ended problems
Strong presentation skills and ability to effectively communicate data and action plans to stakeholders and leadership
Business acumen with the ability to develop data-driven business recommendations
Demonstrated ability to multitask and prioritize with a proven ability to meet tight deadlines

Preferred Technical and Professional Expertise

8+ years’ experience in omni-channel demand generation or related role.

About Business Unit

IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Your Life @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

About IBM

IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Location Statement

When applying to jobs of your interest, we recommend that you do so for those that match your experience and expertise. Our recruiters advise that you apply to not more than 3 roles in a year for the best candidate experience.

For additional information about location requirements, please discuss with the recruiter following submission of your application.

Being You @ IBM

IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

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