Merck KGaA

Senior Analyst/Specialist- Web Analytics & MarTech

Posted On

Nov. 12, 2024

Location

Bangalore, Karnataka

Experience Level

D - Professional (4-9 years)

Job Type

Full-time

Apply By

Dec. 24, 2024

Job Description

Title: Senior Analyst/Specialist-Analytics & MarTech Location: Bangalore – Electronic City SCOPE OF RESPONSIBILITY:Designs and creates Tableau and Looker Studio dashboards.Updates and maintains existing dashboards.Transfers data and works with Google Sheets.Builds reports from dashboards.Performs web page tagging for business web pages.Utilizes Google Tag Manager for efficient tracking and tagging.Works with Google Analytics 4 (GA4) to create target audiences and ad-hoc reports and provide campaign analysis from Paid Search, Paid Social, Programmatic ,etc.ESSENTIAL JOB FUNCTIONS:Designs and develops interactive and visually appealing dashboards using Tableau and Looker Studio to support business decision-making.Regularly updates and maintains dashboards to ensure accurate and up-to-date information.Transfers data between various platforms, including Google Sheets, and ensures data integrity and accuracy.Builds comprehensive reports from dashboards, providing actionable insights and recommendations based on the data.Implements web page tagging for business web pages to track user behavior and interactions.Utilizes Google Tag Manager to manage and implement tags efficiently, enhancing tracking capabilities.Works with GA4 to create and analyze target audiences and GA4 reports, providing insights into user behavior and media buying campaign performance.Collaborates with cross-functional teams to understand business needs and translate them into effective web analytics solutions.Monitors and analyses website performance, performs competitive analyses, identifying trends and opportunities for optimization.Stays updated on industry trends, best practices, and emerging technologies in web analytics.BASIC QUALIFICATIONS: Who you are:Education: Batchelor’s/ Master’s degree in Life Sciences, Master’s Degree in Data Sciences, Statistics or a related field. Experience: 4-8 Years of experience in related field Technical Skills / Competencies: Builds comprehensive reports from dashboards, providing actionable insights and recommendations based on the data.Works with Google Analytics 4 (GA4) to create target audiences and ad-hoc reports and provide campaign analysis from Paid Search, Paid Social, Programmatic ,etc. & provides insights into user behavior and media buying campaign performance.Preferred Certification:Google Analytics /Looker Studio Certification- PreferredTableau Certification- PreferredGoogle Tag Manager Certification-Preferred.Behavioral Competencies:Ability to work effectively with cross-functional teams and subject matter expertsExcellent written and verbal communication and interpersonal skillsExcellent analytical and problem-solving skills, with the ability to interpret complex data and provide actionable insights.Curious and comfortable asking questions; adaptable, flexible, and welcoming to changeStrong networking & stakeholder management skillsResults-drivenWe are an equal opportunity employer that values workforce diversity. We want everyone to be able to bring their best self to work every day which is why equality and inclusion is at the forefront of all our activities. We are dedicated to a policy of non-discrimination in employment on any basis including race, caste, creed, color, religion, sex, age, disability, marital status, sexual orientation, and gender identity.

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