Merck KGaA

Specialist

Posted On

Sept. 16, 2024

Location

Bangalore, Karnataka

Experience Level

D - Professional (4-9 years)

Job Type

full-time

Apply By

Jan. 28, 2025

Job Description

Title: Specialist – Email DesignLocation: Bangalore – Electronic City SCOPE OF RESPONSIBILITY:The Email Design Specialist will support company projects by providing creative visual design work and final html that promotes consistent branding into digital channels, focusing on email marketing campaigns. The Email Design Specialist position collaborates with the Marketing Automation Design Supervisor as well as other Digital Marketing partners to meet the needs of internal customers. PURPOSE OF THE POSITION:The Email Design Specialist will create visually engaging and functional graphics for email marketing channels and build email campaign files within our Marketing Automation platform (SFMC). This role will respond to requests from colleagues at all levels of the organization, clearly communicate the details of projects within their workflows to aid the Marketing Automation Supervisor, upload assets within Marketing Automation platforms according to specifications, and produce campaign assets that align with set brand strategies. Implement on project needs and translate the information into effective, on-brand designs to meet project goals.Position will:Focus on email marketing and marketing automation efforts of the business.Support overall email marketing strategy and create email campaigns.Acquire in-depth understanding of company brand to ensure new designs are visually aligned with brand and campaign strategies.Prepare work by gathering information and materials, working independently as needed or in collaboration with other designers.Translate client business requirements, user needs, and technical requirements into designs that are visually enticing, clear and engaging.Support collections of design assets and follow team procedures for asset management. ESSENTIAL JOB FUNCTIONS:Works daily in SFMC Content Builder and Adobe Creative Suite (Photoshop and Illustrator)Has a good understanding of HTML and CSSProduces error-free work in a fast-paced environment, applying editing and proofreading skills to every project.Adheres to company and department process standards, file management and review requirements.Utilizes project management techniques to keep projects on track.Evaluates and executes on designs intended for email marketing.Creates email marketing assets, banners and other digital collateral.Creates final optimized assets including images and HTML ensuring that all materials meet current corporate graphic standards. Basic Qualification:Who are you: Education: Graduate with BCA, BSC, BE, or Web Designing Experience: 3-5 years professional experience required in digital marketing and communications[1-3 years professional experience working in SFMC (preferable) or similar Marketing Automation Platform (Oracle, Marketo, HubSpot, etc.)1-3 years professional experience working in Adobe Photoshop and Illustrator] Technical Skills / Competencies: Works proficiently in SFMC Content BuilderExpert knowledge of Adobe Creative SuiteExperience in branding, illustration, iconography, infographicsWorks proficiently in HTML5 and CSS3Experience in Litmus (or similar tool) for inbox testingProficiency with MS Office365 and online collaborative softwareProficiency with Mac and PC platformsStrong conceptual and strategic thinking skillsResourcefulness coupled with great problem-solving skills, both on your own and as part of a team Behavioral Competencies:Detail orientedExcellent verbal and written communication skillsAbility to perform well in both individual and team environmentsSelf-managing, deadline drivenExhibits a positive attitude, strong work ethic, neatness and punctuality. We are an equal opportunity employer that values workforce diversity. We want everyone to be able to bring their best self to work every day which is why equality and inclusion is at the forefront of all our activities. We are dedicated to a policy of non-discrimination in employment on any basis including race, caste, creed, color, religion, sex, age, disability, marital status, sexual orientation, and gender identity.

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