Merck KGaA

Senior Analyst - Marketing Automation

Posted On

Feb. 12, 2025

Location

Bangalore, Karnataka

Experience Level

D - Professional (4-9 years)

Job Type

full-time or part-time possible

Apply By

March 4, 2025

Job Description

Job Title: Senior Associate, Marketing AutomationJob Location: Electronic City, Bengaluru Description:We are seeking a skilled and experienced Marketing Automation specialist, to join our dynamic marketing automation team within the Digital Marketing Group. The ideal candidate will have a strong proficiency in Salesforce Marketing Cloud (SFMC) and a good understanding of its various components. Responsibilities:Utilize SFMC tools including Email Studio, Automation Studio, Journey Builder, Audience Builder (Contact Builder & Data Designer), and Analytics Builder to execute data-driven marketing strategies.Develop, execute, and manage complex email marketing campaigns and customer journeys.Implement and optimize marketing automation workflows to enhance customer engagement increase conversion rates.Perform data segmentation and apply personalization techniques to tailor marketing messages to different audience segments.Use AMPscript to customize email content dynamically, leveraging data for personalized communication.Collaborate with cross-functional teams to ensure seamless integration and execution of marketing automation processes.Manage multiple projects and deadlines, ensuring timely and effective delivery of marketing campaigns. Minimum Qualifications:Bachelor’s degree in science, engineering, marketing or related field is preferred.3+ years of ‘hands-on’ experience working with Salesforce Marketing CloudProven experience in managing marketing automation workflows, customer journeys, and email campaign management.Proficiency in Salesforce Marketing Cloud and its componentsCertification in Salesforce Marketing Cloud Email Specialist or Admin is essential.Excellent teamwork, communication, and problem-solving skills Preferred Qualifications:Experience working with SQL.Experience with any programming language such as PythonPrior experience in a similar role within a fast-paced, dynamic marketing environment. We are an equal opportunity employer that values workforce diversity. We want everyone to be able to bring their best self to work every day which is why equality and inclusion is at the forefront of all our activities. We are dedicated to a policy of non-discrimination in employment on any basis including race, caste, creed, color, religion, sex, age, disability, marital status, sexual orientation, and gender identity.

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