Virtusa

Partner Marketing Manager

Posted On

Dec. 23, 2024

Location

Bangalore, Karnataka

Experience Level

Full Time

Job Type

Experienced

Apply By

Feb. 12, 2025

Job Description

About the Role

We are seeking a dynamic and experienced Partner Marketing Senior Manager to join our team. This role requires a self-motivated, strategic thinker with a proven ability to build and maintain strong relationships with internal leaders across marketing, sales, technology practices and external partners. The ideal candidate will have a deep understanding of the IT services industry, exceptional marketing skills, and a passion for driving demand.

Key Responsibilities

Collaborate closely with Virtusa leaders and partners to understand their business goals, challenges, and opportunities, and align marketing initiatives to support their objectives.
Develop and execute integrated marketing plans and strategies for a portfolio of partners to drive their success and growth. Tactics include but are not limited to large and small events, webinars, content syndication, email campaigns, and telemarketing.
Build and maintain strong, long-term relationships with partners, acting as the primary point of contact for all marketing-related activities.
Work with industry BU marketing leads to find opportunities for collaboration.
Manage budgets and ensure marketing activities are executed within allocated resources.
Coordinate with cross-functional teams to execute tactical components of campaigns flawlessly. This includes but is not limited to subject matter experts, writers, designers, and web designers.

Qualifications and Experience

Bachelor’s degree in Marketing, Business Administration, or a related field. MBA preferred.
8+ years of experience in partner marketing, field marketing, or a related field, within IT services
Proven track record of developing and executing successful marketing strategies and campaigns.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships with partners and internal teams.
Ability to work independently and as part of a team, managing multiple projects simultaneously in a fast-paced environment.
Willingness to work evenings to overlap with U.S. mornings.
Understanding of Partner Marketing Development Funds (MDF) is a big plus.

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