Amazon

Program Manager, Amazon DSP, Amazon

Posted On

May 23, 2024

Location

Bengaluru, Karnataka

Experience Level

Freshers/Experienced

Job Type

Project/Program/Product Management--Non-Tech

Apply By

July 2, 2024

Job Description

Amazon Advertising is dedicated to driving measurable outcomes for advertisers, agencies, and entrepreneurs. Our ad solutions — display, video, audio, and ad units that reach tens of millions of customers on Amazon devices (FireTV, Fire Tablet, etc.) — leverage Amazon’s innovations and insights to find, attract, and engage intended audiences throughout their daily journeys. If you’re interested in joining a rapidly growing team working to build a unique, world-class advertising group with a relentless focus on the customer, you’ve come to the right place.

A Program Manager plays role of a Specialist and would be responsible to drive growth and adoption of Amazon's DSP Features and Solutions. Expertise in programmatic, having deep industry expertise in AdTech (Supply, Identity, AdServers, etc.) would be imp to succeed in the role. Role involves solving complex, large scale projects. Program managers are expected to drive data driven intervention and strategies to grow revenue. They execute known working sales plays and innovate through advertiser specific solutions in partnership with Product teams and Sales account teams.

Key job responsibilities
Candidates must make data-driven decisions, set and achieve aggressive goals, and have the ability to “dive deep” and “think big.” The candidate will have a strong track record of developing and executing sales strategies, tactics, plans, processes, systems and programs. In this role, this individual is responsible to:
* Use a combination of both scaled and direct engagement to drive product solution adoption by executing known working sales plays.
* Articulate the voice of the customer and Sales back to the global Ads Product organization, to define product development priorities that set global direction for Ad Sales go-to-market.
* Collaborate with internal teams and advertisers, to deliver solutions for advertisers to help them grow their business.
* Customize and deploy GTM strategies and sales plays for the category, both for existing capabilities and new ones (e.g. betas, launches).

A day in the life
Work with sales and Account management teams of assigned brands to understand key challenges formulate, basis your understanding, how to enable and solve for these problems structurally using DSP

Actively participate in client conversations and provide action oriented inputs to both internal teams and clients to drive platform adoption and revenue

Learn and use internal tools for data analysis and create comprehensive GTM strategy for ADSP

About the team
DSP team is responsible for driving scale for programmatic business in India. It oversees GTM, Supply, Product and adoption for ADSP in the Indian programmatic ecosystem. The team is driving growth for one of the key strategic pillars for Amazon ads in India and globally.

We are open to hiring candidates to work out of one of the following locations:

Bengaluru, KA, IND You are ideal for this role if you:
· Exemplify high degree of ownership and bias for action
· Enjoy solving problems through product and process interventions
· Are energized by working cross-functionally with employees with different skill sets and influencing without authority
· Use data extensively to measure performance and identify opportunities for improvement.
· Pride yourself on your ability to deep-dive analytically into a problem
· Have showcased ability to thrive and perform in an ambiguous setting
· Have proven experience in managing and scaling a business / program

Responsibilities:
· Owning and driving product adoption and advertising revenue from advertisers
· Creating processes, systems and tools that can improve advertiser experience
· Creating and managing advertiser support programs - e.g. onboarding, account management, on-demand support
· Educating advertisers through structured educational mechanisms and informing content and marketing channels
· Interacting periodically with advertisers and driving product enhancements based on their feedback
· Periodically monitoring and reviewing performance and taking corrective actions
· Deriving insights from data and put them into action (by working with key stakeholders)

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