Google

Partner and Campaigns Lead, Business Development

Posted On

April 8, 2025

Location

Bengaluru, Karnataka

Experience Level

Freshers/Experienced

Job Type

Permanent

Apply By

April 24, 2025

Job Description

Execute outbound and inbound BDR campaigns and solution plays aligned with APAC marketing and business priorities.
Collaborate closely with Marketing, Customer Growth Engine (CGE) to ensure alignment on messaging and assets.
Partner closely with Marketing, Sales Operations, CGE, Partner Sales, and Business Development teams to activate aligned campaigns.
Ensure BDRs are equipped with the right messaging, scripts, and assets to effectively execute campaigns.
Define KPIs, and track campaign performance and partner-sourced pipeline contributions.

Minimum qualifications:

Bachelor's degree or equivalent practical experience.
4 years of experience in Partner Programs, Sales Development, Campaign Management, or Marketing within a cloud/SaaS or B2B Tech environment.
Experience working with cross-functional teams (e.g., Marketing, Sales, Partner Sales) to achieve business outcomes.
Experience using CRM (e.g. Salesforce) and marketing automation platforms (e.g., Marketo, HubSpot), along with reporting tools (e.g., Looker, Tableau, Google Sheets).
Experience executing partner-led sales motions or managing outbound/inbound BDR campaigns.

Preferred qualifications:

Experience managing or supporting partner ecosystems in APAC.
Experience managing pipeline-focused initiatives or campaigns with clearly measured KPIs and success metrics.
Ability to translate marketing and partner strategies into effective front-line sales execution.
Ability to work across multiple APAC sub-regions in a highly matrixed environment.

Bachelor's degree or equivalent practical experience.
4 years of experience in Partner Programs, Sales Development, Campaign Management, or Marketing within a cloud/SaaS or B2B Tech environment.
Experience working with cross-functional teams (e.g., Marketing, Sales, Partner Sales) to achieve business outcomes.
Experience using CRM (e.g. Salesforce) and marketing automation platforms (e.g., Marketo, HubSpot), along with reporting tools (e.g., Looker, Tableau, Google Sheets).
Experience executing partner-led sales motions or managing outbound/inbound BDR campaigns.

The Google Cloud Platform team helps customers transform and build what's next for their business — all with technology built in the cloud. Our products are developed for security, reliability and scalability, running the full stack from infrastructure to applications to devices and hardware. Our teams are dedicated to helping our customers — developers, small and large businesses, educational institutions and government agencies — see the benefits of our technology come to life. As part of an entrepreneurial team in this rapidly growing business, you will play a key role in understanding the needs of our customers and help shape the future of businesses of all sizes use technology to connect with customers, employees and partners.

As the Partner and Campaigns Lead for Business Development, you'll drive the execution of partner-led Business Development Representative (BDR) motions (including Partner-BDR) and manage the execution of BDR campaigns and solution plays across APAC. You'll collaborate closely with Partner teams, Marketing, Sales, and Customer Growth Engine (CGE) to activate targeted demand-generation programs, ensuring BDRs deliver predictable, high-quality pipeline results.

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