Amazon

Head, Customer Engagement, Prime Video India, Amazon Prime Video

Posted On

Nov. 4, 2024

Location

Mumbai, Maharashtra

Experience Level

Freshers/Experienced

Job Type

Marketing & PR

Apply By

Jan. 28, 2025

Job Description

Want to change the way people watch content online? Help create the future of digital entertainment with Prime Video! We are changing the way millions of customers enjoy movies and TV shows through Amazon Prime Video. Our mission is to build the widest selection of digital video content and make it trivially easy for customers to enjoy great content wherever and whenever they want. To help us fulfill this mission, we are looking for a business leader who is customer-obsessed and analytical to help grow Amazon Prime Video and manage the best-in-class Customer Engagement team. If you want to operate at start up speed, solve some of the hardest problems and build a service which customers love, Amazon Prime Video might just be the place for you.

The candidate should be a seasoned leader with deep digital customer marketing knowledge across a wide span of disciplines including customer acquisition, engagement, and product marketing. Candidates will have experience working cross-functionally across internal teams, and driving programs that reach millions of customers, as well as an aptitude for data analysis. A mind for innovation, thinking big, and learning through testing is highly valued. The successful candidate is detail, team, and goal-oriented. The candidate should be comfortable with numbers, high ambiguity, and consistently deliver results. Having an entrepreneurial mentality, a passion for new technologies, and the ability to influence is key.
The role will accomplish creating valuable trends through data analysis, mapping the customer journey, defining customer segments, ideating an onsite marketing plan to deliver success against key customer segments and phases. The candidate will lead a team to drive growth, build a test and learn roadmap, work with stakeholders to execute this roadmap across a variety of owned and operated channels. This role will also work closely with Prime Video’s worldwide marketing automation teams to build scale and influence global programs catering to local nuances.

Success in this role requires having the big picture, defining ambitious plans and goals, building programs and processes to scale, and operating daily at the highest level. This role provides an opportunity to develop original ideas, approaches, and solutions in a competitive and ever-changing business climate. This role will be based out of Mumbai.

Key job responsibilities
This is a people manager role with an opportunity to deliver through product, business and marketing teams in India. A creative bent of mind, coupled with sharp analytical skills, high ownership and customer obsession, and proven ability to influence without authority will be critical to succeed in this role.
 Growth and opportunity sizing: Work backwards from customers' needs to develop and articulate a bold vision for Amazon Prime Video’s growth and engagement in APAC.
 Goal-oriented mindset: Drive core KPIs by clearly understanding different cohorts and their CX needs – establish monthly, quarterly and annual goal phasing for the businesses.
 Marketing Operations: Execute the vision proposed by systematically executing a well-defined program with clarity on projects, ownership, and delivery timelines.
 Business Reporting: Publish program performance through weekly, monthly and quarterly business reviews
 Stakeholder Management: influence senior execs across 10+ teams to support the delivery of program goals by aligning on the problems, proposed solutions, effort and timelines
 Customer Experience: Simplify the CX and develop a clear onsite strategy on Amazon via a thorough experimentation [A/B Tests] roadmap.
 Work experience including go-to-market launch management, onsite customer activation, engagement, and product marketing.
 Experience owning creative input, development and execution from concept to completion
 Experience building, executing and scaling cross-functional marketing programs
 Experience using data and metrics to measure impact and determine improvements
 Ability to transform thinking quickly from high-level, strategic thinking into auditing detailed execution
 Excellent communications skills to drive recommendations, articulate tradeoffs, and communicate plans to senior executives
 Writes with laser-sharp clarity, using data to support assertions while still inspiring new thoughts and solutions
 Ability to juggle a range of projects across Amazon teams balancing quality and speed

PREFERRED QUALIFICATIONS
 Advanced management degree
 Experience in Media & Entertainment industry
 Meets/exceeds Amazon’s leadership principles requirements for this role
 Meets/exceeds Amazon’s functional depth and complexity for this role
- 12+ years of professional non-internship marketing experience
- Experience managing teams
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience driving direction and alignment with cross-functional teams
- Experience communicating results to stakeholders
- Experience guiding creative input, development and execution from concept to completion

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