Merck KGaA

Associate/Manager Marketing-Oncology

Posted On

Feb. 21, 2025

Location

Mumbai, Maharashtra

Experience Level

D - Professional (4-9 years)

Job Type

Full-time

Apply By

March 11, 2025

Job Description

A career with Merck KGaA Darmstadt Germany is an ongoing journey of discovery: our 60,300 people worldwide are shaping how the world lives, works, and plays through next generation advancements in Healthcare, Life Science and Electronics. For more than 350 years and across the world we have passionately pursued our curiosity to find novel and vibrant ways of enhancing the lives of others. Merc specialties pvt ltd, India is a business of Merck KGaA, Darmstadt, Germany.United As One for Patients, our purpose in Healthcare is to help create, improve and prolong lives. We develop medicines, intelligent devices and innovative technologies in therapeutic areas such as Oncology, Neurology and Fertility. Our teams work together across 6 continents with passion and relentless curiosity in order to help patients at every stage of life. Joining our Healthcare team is becoming part of a diverse, inclusive and flexible working culture, presenting great opportunities for personal development and career advancement across the globe. With this exciting opportunity to drive core innovator portfolio of Merck Oncology, you will be responsible for leading brand indication strategy and collaborate cross-functionally to successfully execute operational tactics. This role is a critical to shape Merck oncology portfolio for future growth. Merck KGaA Darmstadt Germany is oldest pharmaceutical and chemical company in the world. We are driven by our mission of “As on for patients” We invite application for: Associate Manager Marketing- Oncology Key Brand Management responsibilities:Brand planning and setting strategic priorities for current indications of targeted therapy brand in colorectal cancer and head and neck carcinoma spaceStrategies and plan successful execution of strategies for brandCreating an annual execution plan with activities for various levels- national, regional and local level- examples include speaker programs, advisory boards, public relations events, disease education, etc.Conceptualizing and execution of integrated brand campaigns with promotional content that brings alive the science behind our productsTopline and bottom-line achievement for assigned brandsPlan and implement access initiatives to increase brand penetrationCollaborating with the sales team to monitor product performance as well as external environment using appropriate tools and taking corrective action, if required, to meet business objectives in compliance with applicable policies, procedures, and other regulationsIdentifying market insights and opportunities via market research, thought leader/customer interactions; anticipating market development and is responsible for execution, monitoring, and analysis of the agreed tactical plans to ensure the growth of the brandsEfficiently and effectively allocating brand marketing expenses across initiatives to drive brand objectivesCross functional Collaboration: Liaise closely with multiple cross-functional teams (Sales Team to activate marketing strategy in the local environments; Regulatory Compliance Teams to ensure adherence to all regulations; Supply Chain and Quality Teams for demonstrating distribution/network efficiencies, commercial excellence team for insights of data, capability building and market research); Medical Team on speaker programs and speaker training and overall tumor specific strategiesPlan and execute key internal meetings such as Plan of Action and National Sales MeetingsLead development of key strategic partnerships, both internally and externally with local Agencies and local Content/Media PartnersEnsure sales team receives appropriate sales training and promotional inputs on a regular basis Qualifications:5-8+ years of experience in Pharmaceutical MarketingMaster’s degree in marketing (MBA) from Indian/Foreign instituteWillingness to Travel within India or abroad as per business need or business unit norms Experience and KnowledgeOncology or specialty disease product marketing experience is an advantageExperience working with thought leaders in PharmaPrevious Sales experience preferredExperience in Brand Strategy Planning, Go-To-Market Models, Customer intelligence, brand intelligence and Identify opportunities to win (HCP segments and patient types)A demonstrated track record of developing and implementing marketing strategies and tactics that have delivered strong commercial resultsProven ability to collaborate and work cross-functionally to drive business results in a heavily matrixed, fast-paced environmentOutstanding project management skills and experience managing multiple vendors, marketing partners, agency partners and budgetsAbility to effectively manage multiple competing prioritiesStrong interpersonal skills, excellent oral, written and presentation skills Languages:English (required), Hindi and other (nice to have) We are an equal opportunity employer that values workforce diversity. We want everyone to be able to bring their best self to work every day which is why equality and inclusion is at the forefront of all our activities. We are dedicated to a policy of non-discrimination in employment on any basis including race, caste, creed, color, religion, sex, age, disability, marital status, sexual orientation, and gender identity.

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