Virtusa

BU Marketing Manager

Posted On

April 28, 2025

Location

Hyderabad, Telangana

Experience Level

Full Time

Job Type

Experienced

Apply By

Jan. 29, 2025

Job Description

Job Description

As a marketing manager, you will support the marketing leader for the Americas region, and you’ll be at the heart of driving business Unit marketing campaigns for Virtusa in the region.

As an important BU marketing team member, you must thrive to be involved at all levels, including conceptualizing, and executing campaigns, maintain trackers, drafting content, coordinating with the Client partners and business leaders and support organising marketing events.

The ideal candidate, a marketing professional should have strong experience in B2B technology marketing and a demonstrated ability to drive growth and work collaboratively with individuals at all levels of organisation, including sales, partner ecosystems, delivery, and product development team.

The candidate should have deep understanding of integrated marketing and sales enablement, including channel and client outreach, client journey development, account base marketing, and client research.

This role also involves:

Range of marketing activities, Meeting new people, and multi-tasking.

GMT executions: Develop, and drive prioritization of industry marketing and client campaigns.
ABM: Planning and execution
Lead generation: Design, plan and execute lead gen programmes.
Branding and positioning: Initiate innovative approaches to build client relationships.
Understand Segmentation and develop persona profiles for target clients.
Prepare SM plans and support creating content.
Regular connects with sales teams and arranging internal enablement sessions.
Assisting the marketing leader in writing reports and analysing data
Drive online traffic with digital campaigns.
Vendor management
Develop, track and report key metrics and KPIs of marketing campaigns for success.
Collaborate across our internal and external ecosystem including with Alliance Partners

This is for someone who

Passionate about marketing
Energetic and self-motivated with new ideas
Creative with an eye for high quality and detail
Outspoken and yet adaptive
Highly ethical and self-driven
Strong demand generation skills and client-centric mentality
Strong communications skills and able to influence others.

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