Virtusa

Google Analytics Reporting Analyst

Posted On

June 6, 2024

Location

Hyderabad, Telangana

Experience Level

Full Time

Job Type

Experienced

Apply By

Dec. 31, 2024

Job Description

Job Description for Google Analytics Reporting Analyst
Generate regular and ad-hoc reports using Google Analytics 4 to provide insights into website performance, user behavior, and campaign effectiveness.
Analyze data trends and anomalies to identify opportunities for optimization and improvement in digital marketing strategies and website user experience.
Collaborate with cross-functional teams to define reporting requirements and develop customized dashboards and visualizations using data visualization tools.
Provide actionable recommendations based on data insights to drive decision-making and achieve business objectives.
Stay current with industry trends and best practices in web analytics and reporting, and proactively recommend updates and enhancements to reporting processes.
Real-time handson implementation experience on Standard and Custom would be value add

Preferred Qualifications:
Experience with data visualization tools such as Google Data Studio, Tableau, or Power BI.
Familiarity with SQL for data manipulation and extraction.
Knowledge of digital marketing principles and performance metrics, including SEO, SEM, and social media marketing.
Experience with A/B testing and experimentation methodologies.
Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
Excellent communication and collaboration skills, with the ability to effectively present findings and recommendations to stakeholders at all levels.

Qualifications:
Bachelor's degree in Business, Marketing, Statistics, Computer Science, or related field.
3+ years of experience in web analytics and reporting, with a focus on Google Analytics.
Proficiency in Google Analytics, including advanced features such as custom dimensions, event tracking, and goal setup.
Solid understanding of digital analytics concepts and methodologies.
Strong attention to detail and accuracy in data analysis and reporting.

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