Accolite

Business Intelligence Analyst

Posted On

Dec. 9, 2024

Location

Bangalore, Karnataka

Experience Level

3 - 5 Years Exp.

Job Type

Full Time

Apply By

March 8, 2025

Job Description

We are looking for a Business Intelligence Analyst to lead reporting, dashboarding, and analysis for Bounteous' strategic clients. The BI Analyst will collaborate with CRM & Loyalty Marketing teams to provide insights around digital experience, user journeys, personas, and content. This role requires hands-on experience with Tableau and Adobe Experience Cloud, as well as a deep understanding of digital analytics, data visualization, and marketing tactics and strategies, with an ability to enable strong recommendations and insights in program reporting.

Define and implement a reporting, measurement, and attribution framework for a CRM & Loyalty program

Lead with a test and learn mindset; ideate, design, and measure A/B tests across different initiatives, collaborate with CRM strategists, designers, and campaign developers

Audit Adobe Analytics implementation and provide recommendations to optimize new website feature execution; ensure data flows are accurate, proper tagging and tracking is in place to measure performance, and optimal use of in-platform segmentation, A/B testing, and machine learning capabilities

Develop and standardize comprehensive reporting in Adobe Analytics, define the impact of both journey based and promotional campaigns via intuitive dashboards that can be shared across the organization

Produce monthly executive reporting and actionable insights on all CRM campaigns, including engagement and incrementality

Lead quarterly business reviews to report on overall campaign learnings and opportunities

Analyze data to identify consumer behavior, report on historical performance, and develop recommendations for future initiatives.

Collaborate closely with CRM & Loyalty Marketing teams; develop hypotheses around user behavior to be explored through data

Understand business key performance indicators (KPIs) and how they are considered and leveraged during business analysis

Strive to go beyond technical execution; emphasize dot connection and strategic vision

Preferred Qualifications:

4+ years of digital analytics experience

2+ years of hands-on experience with Tableau data visualization tool including SQL and dashboard building

2+ years of Adobe Analytics, Adobe Launch, and Adobe Target experience with Adobe Certification highly preferred

Proven ability to derive and communicate actionable insights to drive strategic decisions

Skilled at clearly explaining technical ideas to a range of audiences, verbally and in writing

Detail-oriented and organized, with a high respect for quality control

Associate’s or Bachelor’s degree demonstrating skills in quantitative methods

Ability to travel to client sites as needed

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