IBM

Analytics Professional

Posted On

Oct. 8, 2024

Location

Bangalore, Karnataka

Experience Level

Entry Level

Job Type

Permanent

Apply By

Nov. 22, 2024

Job Description

Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities
Data powers the insights companies use to transform the way they work. Do you enjoy analyzing data to push marketers to take actions that improve their performance?
The Applied Analytics team directly impacts the direction of the marketing organization and all of IBM. We provide insights that drive both strategic and tactical outcomes for the company, and directly guide marketing execution.
Applied Analytics uncover and transforms insights into creative experiences that matter to our customers. Make every touchpoint an opportunity to engage. As a Marketing Professional at IBM, you will create stories that cut through noise and have an impact on your audience. IBM is trailblazing the Agile Marketing approach, allowing you to work with speed, adaptability and creativity to uncover insights and deliver experiences that matter to your customers.
In this role, you will work with Marketing (Demand Strategists, Paid Media Specialists, Event Strategist as well as Digital Specialists) and Business teams (Digital Sales) on challenges around strategy and execution that can be improved through the power of data & analytics. The focus of this role is on the mid to lower part of the marketing funnel: capturing demand through our web presence, to response to lead management and sales analytics. Special projects on specific tactics (i.e. events) or upper marketing funnel - i.e. early-stage audience targeting via paid media investment - complete the duties.
As an Applied Analytics Specialist, you will focus on synthesizing and applying analytics insights to improve performance for a particular business area. You act as trusted advisor and consultant to Demand Strategists and to the wider Marketing Leadership team.

Responsibilities

Perform quantitative analyses to evaluate the impact of marketing activities on demand generation, including pipeline, revenue, content engagement, routing, channel performance, lead conversion, pipeline yield and ROI, and other key strategic levers
Measure performance and establish new measurement systems to detect performance shifts and increase marketing effectiveness
Proactively initiate analyses and raise topics for investigation with key stakeholders
Extract data from a variety of sources, identify points of integration across data sets, and define new requirements
Develop and present data-driven optimization recommendations via dashboards, reports, and ad-hoc analyses
Develop and maintain a close and trustful working connection with major stakeholder, communicate insights to team members, wider marketing groups and IBM leadership

Required Technical and Professional Expertise

Passionate about marketing, data, analytics, or a related field
Fluent in English; strong written and verbal communication skills
Problem-solving and analytical skills
A strategic, consultative, data-driven mindset.
Optimizing paid media campaigns and client experiences to increase relevance of the IBM brand and drive demand for priority products
Analyzing, designing, and enhancing omni-channel audience journeys to serve our prospective clients relevant and personalized content in the right place at the right time
Driving innovation at the intersection of marketing and AI, through generative AI for content creation, process automation for enhanced productivity, and more.
Ability to align marketing analytics initiatives with broader business objectives.
Deep understanding of marketing technologies, data tools, and analytics methodologies.
Excellent communication skills with the ability to convey complex insights to both marketing and non-marketing stakeholders.
Experience collaborating with other to develop insights, competitive analyses, and scalable solutions is preferred.

Preferred Technical and Professional Expertise

Knowledge of marketing, communications, data analytics, or related area
Market research
Data based storytelling to communicate insights and help data driven decisions.
SQL, Excel, Python, R for data analysis
Tableau, Excel, PowerBI, Cognos or other BI tools for data visualization

About Business Unit

IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Your Life @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

About IBM

IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Location Statement

When applying to jobs of your interest, we recommend that you do so for those that match your experience and expertise. Our recruiters advise that you apply to not more than 3 roles in a year for the best candidate experience.

For additional information about location requirements, please discuss with the recruiter following submission of your application.

Being You @ IBM

IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

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