Merck KGaA

Senior Specialist, Marketing Analytics

Posted On

Sept. 12, 2024

Location

Bangalore, Karnataka

Experience Level

D - Professional (4-9 years)

Job Type

full-time

Apply By

Jan. 7, 2025

Job Description

Title: Senior Specialist, Marketing AnalyticsLocation: Bangalore – Electronic City Description:We are looking for a seasoned Data Analyst or Business Intelligence Specialist to join our Digital Marketing-Data Analytics team under Ecommerce business. You will partner with analysts, data engineers, digital marketing specialists and play a crucial role in driving growth and success of our ecommerce business. The ideal candidate is someone who’s passionate about building BI solutions, generating analytics & insights to improve business performance. Job Responsibilities:Collect, aggregate, and analyze data from multiple internal and external sources to drive insights into business performance.Design, develop and automate data tools and dashboards that enable self-service frameworks for the data consumers.Interpreting data, analyzing results using statistical techniques that translate data into actionable insights that power marketing strategies.Implement data hygiene, data standardization and data transformation that optimizes other data processes.Understand business questions, audience use cases and translate business requirements into technical design and specifications.Work with Marketing specialists to form creative data solutions to support experimentation.Perform on-going validation of metrics definitions and define new metrics required to aid successful business measurement.Identifying new opportunities to automate reports, dashboards, data management processes, current operations and show root cause analysis of problems.Collect, aggregate, and analyze data from multiple internal and external sources to drive insights into business performance. Minimum Qualifications Required:Bachelor’s Degree in Data Analytics, Statistics, Data Science or Engineering.7+ years of relevant experience in Data Analytics, Business Intelligence, Data Science, Marketing Analytics.Proficient in reporting and data visualization tools such as Tableau, Qlik, Google Data Studio, experience with Digital analytics tools such as Google Analytics.Experience with SQL, Relational Database management systems and Cloud Databases (GCP). Preferred Qualifications:Experience with programming skills such as R, Python, JavaScript.Experience in predictive, prescriptive analytics, web analytics, statistical modelling.Good to have knowledge of Digital Marketing platforms, Salesforce CRM.Strong problem-solving and analytical skills, especially around data acquisition, transforming data into information.Ability to learn new technical skills quickly and with little guidance.Self-motivated, intellectually curious, and highly skilled at providing actionable insights from a combination of data sources (Structured/Unstructured).

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