Merck KGaA

Senior Analyst/Specialist-Technical Content

Posted On

Sept. 12, 2024

Location

Bangalore, Karnataka

Experience Level

D - Professional (4-9 years)

Job Type

full-time

Apply By

Oct. 1, 2024

Job Description

Title: Senior Analyst/Specialist-Technical Content Location: Bangalore – Electronic City SCOPE OF RESPONSIBILITY:Maintain and optimize technical content inventories including technical articles, collateral, and landing pages.Collaborate with subject matter experts and cross-functional teams to gather and verify technical information.Ensure technical content is accurate, clear, and accessible to the target audience and internal partners.Maintain consistency in tone, style, and branding across all technical content.Support transition of technical content to digitally optimized formats to improve our customer’s online experienceESSENTIAL JOB FUNCTIONS:Review and edit technical content to ensure accuracy, clarity, and adherence to company guidelines and industry standards. Ensure content is easily understood by the target audience.On a regularly established cadence, interface with product managers, content producers, and other subject matter experts to verify continued relevance of technical information and identify gaps/needs.Use SEO best practices to optimize technical content for search engines and improve online visibility. Streamline technical content management tools and systems for efficient access and administrative use within our content practices.Catalog and tag documentation and technical content for easier retrieval within tools such as SFDC and other content management toolsets (by product, segment, application, customer stage, and more).Expand inventory of technical content by identifying underutilized collateral, or documents and materials unknown to marketing, for use within digital tactics.Support the creation of Technical Article Pages (TAPs) by transferring content to template forms and prepare supporting information for submission through the web ticket process. Oversee the trafficking of TAPs and other technical content through the Jira ticketing process by submitting tickets, monitoring progress, coordinating feedback loop sessions with Marcom partners, SMEs and more.Participate in the Web Content Audit process with attention on Technical Article Pages and documentation. Help identify underperforming articles and drive optimization to improve metrics.BASIC QUALIFICATIONS: Who you are:Education: Master’s Degree in Life Sciences Experience: 5-8 Years of experience in scientific content writing or related field Technical Skills / Competencies: Understanding of SEO best practices and experience in optimizing content for search engines. SEO Certification (Google, Moz, etc.)-DesirableAbility to translate complex technical concepts into clear, concise, and engaging content. Excellent writing, drafting, reviewing, and editing skills, with a keen eye for detail. Exceptional organizational skills and ability to conceptualize operational best practices.Manages multiple projects simultaneously, ensuring timely delivery of high-quality technical content.Qualified background and experience analyzing an immense amount of data, deriving insights and taking actions to improve. Professionally trained in Excel (or similar tools to manage data)Preferred Certification:Content Marketing Certification (HubSpot, Content Marketing Institute, etc.) - preferred SEO Certification (Google, Moz, etc.) – preferred.Behavioral Competencies:Ability to work effectively with cross-functional teams and subject matter expertsExcellent written and verbal communication and interpersonal skillsExceptional organizational skills and ability to conceptualize operational best practicesCurious and comfortable asking questions; adaptable, flexible, and welcoming to changeStrong networking & stakeholder management skillsManages multiple projects simultaneously, ensuring timely delivery of high-quality technical content.Results-drivenWe are an equal opportunity employer that values workforce diversity. We want everyone to be able to bring their best self to work every day which is why equality and inclusion is at the forefront of all our activities. We are dedicated to a policy of non-discrimination in employment on any basis including race, caste, creed, color, religion, sex, age, disability, marital status, sexual orientation, and gender identity.

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