Merck KGaA

Commercial Marketing Manager

Posted On

Oct. 9, 2024

Location

Bangalore, Karnataka

Experience Level

D - Professional (4-9 years)

Job Type

full-time

Apply By

Jan. 28, 2025

Job Description

Job Title: Commercial Marketing ManagerJob location : Jigani, Bangalore Role descriptionSeeking a Field Marketing Specialist for leading a portfolio/Segment to plan, develop, organize and implement marketing strategies, initiatives and tactical programs to achieve business objectives for Protein and Pathway Analysis. Assesses growth opportunity and drives consensus on prioritization among stakeholders. Localizes available programs to stimulate demand. Generates leads. Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments. Work closely with the commercial team’ to achieve sales and profitability targets. Brainstorm and develop ideas for creative marketing campaigns and work out strategies to penetrate assigned Portfolio/Segment. Design and execute promotion schemes for products/segments for better acceptability/increasing reach, working closely with Digital/Marcom team to ensure target results are achieved Analysing sales performance of assigned portfolio/Segment, assessing effects of promotions and providing relevant reports. Based on such analyses, recommends enhancements to promotional efforts. Work with supply chain and commercial team to manage suitable inventory levels. Define and drive proper pricing mechanisms to the market, taking competitive landscape into account. Create workflow-based sales tools, Marketing material (Flyers, protocols, sell sheet, digital apps, Product reference sheets), customer presentations, demonstration and training. Conduct training/webinars for Commercial and Channel partner team to increase the awareness and knowledge of assigned cluster. Analyse customer insights, customer trends, market analysis, competition and marketing best practices to build successful strategies Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics. Job RequirementsMasters in Science (any domain under Biology) is a must with 5+ years of experience. A PhD or MBA is an added advantage.

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