Razorpay

Senior Manager - Brand Marketing

Posted On

Jan. 9, 2025

Location

Bangalore, Karnataka

Experience Level

Freshers/Experienced

Job Type

Permanent

Apply By

Jan. 25, 2025

Job Description

<div class="content-intro"><p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Razorpay was founded by<a href="https://www.linkedin.com/in/kumarshashank/" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/in/kumarshashank/&source=gmail&ust=1660290870959000&usg=AOvVaw1H2eeqfjnUDt3iT_Cg-jfh"> Shashank Kumar</a> and<a href="https://www.linkedin.com/in/harshilmathur/" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/in/harshilmathur/&source=gmail&ust=1660290870959000&usg=AOvVaw3k1sK1wrIz5HKLsZA8-mTC"> Harshil Mathur</a> in 2014. Razorpay is building a new-age digital banking hub (Neobank) for businesses in India with the mission is to enable frictionless banking and payments experiences for businesses of all shapes and sizes. What started as a B2B payments company is processing billions of dollars of payments for lakhs of businesses across India. </span></p> <div class="gmail_default"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">We are a full-stack financial services organisation, committed to helping Indian businesses with comprehensive and innovative payment and business banking solutions built over robust technology to address the entire length and breadth of the payment and banking journey for any business. Over the past year, we've disbursed loans worth millions of dollars in loans to thousands of businesses. In parallel, Razorpay is reimagining how businesses manage money by simplifying business banking (via<a href="https://razorpay.com/x/" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://razorpay.com/x/&source=gmail&ust=1660290870959000&usg=AOvVaw0ab_bX0WbaTqedmVsyWBbZ"> Razorpay X</a>) and enabling capital availability for businesses (via<a href="https://razorpay.com/capital/" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://razorpay.com/capital/&source=gmail&ust=1660290870959000&usg=AOvVaw2ymFZuuzdG2i4lPyqQYP5I"> Razorpay Capital</a>). </span></div></div><div class="page"> <div class="section"> <div class="layoutArea"> <div class="column"> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>The Role :</strong></span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">As the Senior Marketing Manager for Singapore, you will be responsible for building and executing the growth and brand marketing strategies for Razorpay's Singapore business. You will own the complete marketing function for the market, including both growth marketing campaigns and long-term brand-building initiatives. This role requires someone who can combine data-driven decision-making with creative thinking, acting as the lead for Razorpay’s presence in Singapore. You will work closely with the product, sales, and leadership teams to ensure alignment on business objectives and contribute to Razorpay’s growth in the region.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Roles and Responsibilities :</strong></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Strategy Development: Craft growth marketing strategies for Singapore, focusing on user acquisition, engagement, and conversion.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Collaboration with Digital Team: Work with the digital team to execute performance marketing campaigns (paid media, SEO, SEM) tailored for Singapore.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Market Insights: Provide market insights and data-driven recommendations to optimize campaigns.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Revenue Growth: Align marketing efforts with sales and product teams to drive revenue and pipeline growth in Singapore.</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Brand Marketing</strong></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Brand Positioning:</strong> Build Razorpay’s brand messaging and positioning for the Singapore market.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Marketing Communications:</strong> Lead all marketing communications across channels, ensuring a unified and consistent brand voice in all touchpoints, from digital to offline campaigns.</span></p> </li> </ul> </div> </div> </div> </div> <div class="page"> <div class="section"> <div class="layoutArea"> <div class="column"> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Content Strategy:</strong> Drive content development for the Singapore market, including thought leadership articles, case studies, social media campaigns, and customer stories.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Partnerships & Events:</strong> Cultivate local partnerships and organize events to strengthen Razorpay’s brand presence.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Team Leadership & Collaboration</strong></span></p> </li> </ul> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Cross-Functional Collaboration:</strong> Work closely with central teams (sales, product, customer success) to ensure marketing aligns with business goals.</span></p> </li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Stakeholder Reporting:</strong> Regularly update senior leadership on marketing progress and performance.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Mandatory Qualification :</strong></span></p> </li> </ul> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Experience: 7+ years in marketing, with 3-5 years in leadership roles focused on growth and brand marketing.</span></p> </li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Creative & Strategic Thinking: Strong creative and brand thinking to craft compelling, locally-relevant campaigns while staying aligned with Razorpay’s global brand.</span></p> </li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Industry Knowledge: Experience in fintech, payments, or SaaS,</span></p> </li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Collaboration Skills: Proven ability to work with central teams to execute local</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">strategies.</span></p> </li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Data-Driven: Strong analytical skills to assess performance and optimize campaigns.</span></p> </li> </ul> </div> </div> </div> </div><div class="content-conclusion"><div class="gmail_default"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span id="m_2989597180337834284gmail-m_4972969247898306296gmail-docs-internal-guid-3a65a3c2-7fff-88ff-9e94-8ab11a050d04">Razorpay believes in and follows an equal employment opportunity policy that doesn't discriminate on gender, religion, sexual orientation, colour, nationality, age, etc. We welcome interests and applications from all groups and communities across the globe. </span><br></span></div> <div class="gmail_default"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"> </span></div> <div class="gmail_default"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span id="m_2989597180337834284gmail-m_4972969247898306296gmail-docs-internal-guid-3d0a9248-7fff-a2fd-6fa3-5026f85768d7">Follow us on <a href="https://www.linkedin.com/company/razorpay/mycompany/" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/company/razorpay/mycompany/&source=gmail&ust=1660290870959000&usg=AOvVaw0f6sCrv8Ce3IHBvN2Sev8Z">LinkedIn</a> & <a href="https://twitter.com/Razorpay" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://twitter.com/Razorpay&source=gmail&ust=1660290870959000&usg=AOvVaw0ViuP9uutFg1qFCm2nHeh1">Twitter</a></span></span></div></div>

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