Amazon

Sr. Product Marketing Manager, SCOT - FBA Warehouse Dist

Posted On

Aug. 23, 2024

Location

Bengaluru, Karnataka

Experience Level

Freshers/Experienced

Job Type

Project/Program/Product Management--Non-Tech

Apply By

Sept. 24, 2024

Job Description

Amazon has spent years building one of the world’s most efficient and optimized supply chains. Amazon Warehousing and Distribution (AWD) is building on that foundation with a bulk storage and distribution service for FBA sellers and innovating towards creating an integrated supply chain offering that can bring sellers' products from factory floor to customer doors seamlessly.

We are seeing a hockey stick growth of our low cost bulk storage solution called Amazon Warehousing and Distribution (AWD). As the marketing manager, you will be responsible for developing campaigns and programs to drive business objectives, and collaborate with product team and internal stakeholders to execute the campaigns and track their performance.

Key job responsibilities
• Define the strategy and manage the full lifecycle of complex marketing initiatives for which you define measurement and report impact back to the business.
• Analyze and define key objectives, messages and channels, to drive adoption of AWD.
• Create high-quality, engaging communications and copy for customers across a variety of channels, including search, emails, FAQs, Help pages, newsletters, videos, websites, announcements, and others.
• Build and execute digital campaigns (web, email, social etc) to existing sellers, measuring their effectiveness to enable future enhancements.
• Create and maintain communications toolkits, processes, templates, and messaging for stakeholder teams.
• Contribute to cadenced reporting and narratives (e.g., WBR, MBR, QBR, etc.) and are able to present them effectively to senior leaders.
• Propose, execute, and scale new ways of creating and distributing communications, including identify and driving process improvements.

About the team
In this role, you will have the opportunity to build scalable marketing programs that drive adoption of AWD business. You will develop engaging copy and content to engage sellers. You will manage and execute initiatives, working with cross-functional teams. You will have communications program management experience, excellent writing skills, and the ability to easily adapt communications for different audiences. You will exercise extremely high judgment in narrow time frames, inject logic and care into communications, and ensure marketing initiatives are delivered to the highest standards.

Successful candidates will have experience with product marketing in a broad, global organization, have experience working with a variety of cross-organizational stakeholders, and be able to juggle competing priorities. We are looking for someone who is highly detail-oriented and analytical with the ability to navigate ambiguous programs while keeping a high bar on quality of outputs.

Key job responsibilities
•This role will be measured against improvements across key KPI's (adoption metrics for AWD, NPS/CSAT) for selling partners
•Setup and utilize the metrics to deep-dive into issues and uncover business-driving trends and patterns.
Set-up mechanisms to audit and perform necessary course corrections where needed to meet business objectives
•Work with product managers and leaders to ensure that strategies scale, and make smart trade-offs (e.g., short- vs. long-term account needs). Identify gaps between teams, processes and plans, and demonstrate good judgment in how and when to escalate.
• Works with AWD and partner team stakeholders to develop/update seller facing content, peaks comms, new product/feature/policy mass mailer/ news room article.

About the team
We are open to hiring candidates to work out of one of the following locations:

Bangalore, KA, IND- 8+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Knowledge of Microsoft Excel (macros, pivots, lookups) at an advanced level
- Business acumen, as well as communication and negotiation skills

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