Fampay

Marketing and Content Lead (7+ Years)

Posted On

May 8, 2025

Location

Bengaluru, Karnataka

Experience Level

Freshers/Experienced

Job Type

Permanent

Apply By

Aug. 7, 2025

Job Description

About Fam (previously FamPay)

Fam is India's first payments app for everyone above 11. FamApp helps make online and offline payments through UPI and FamCard. We are on a mission to raise a new, financially aware generation, and drive 250 million+ youngest users in India to kickstart their financial journey super early in their life.

Founded in 2019 by IIT Roorkee alumni, Fam is backed by some of the most respected investors around the world like Elevation Capital, Y-Combinator, Peak XV (Sequoia Capital) India, Venture Highway, Global Founder’s Capital and the likes of Kunal Shah, Amrish Rao as angel investors.

About this role:

At Fam, we believe that - Content is King.

This isn’t a typical marketing role. We’re looking for a creative leader who thinks in memes and reels but dreams in brand strategy. Someone who can spot a trend before it trends, turn insights into ideas, and rally a crew of writers, designers, and creators to make magic happen.

You’ll be the north star for our brand voice, the architect behind our content IPs, and the creator for campaigns that drive both eyeballs and impact. If you’ve ever wanted to run your own mini media house inside a rocketship startup — this is your shot.

Perks That Go Beyond the Paycheck

• Relocation assistance to make your move seamless.

• Free office meals (lunch & dinner).

• Generous leave policy, including birthday leave, period leave, paternity and maternity support, and more.

• Salary advance and loan policies for any financial help.

• Quarterly rewards and recognition programs, and a referral program with great incentives.

• Access the latest gadgets and tools.

• Comprehensive health insurance for you and your family, mental health support.

• Tax benefits with options like food coupons, phone allowances, car/device leasing.

• Retirement perks like PF contribution, leave encashment and gratuity.

Here’s all the tea on FamApp ☕️

FamApp focuses on financial inclusion of the next generation by providing UPI & card payments to everyone above 11 years old. Our flagship Spending Account, FamX, seamlessly integrates UPI and card payments, enabling users to manage, save, and learn about their finances effortlessly.

Revolutionizing Payments and FinTech

FamApp has enabled 10 million+ users to make UPI and card payments across India, removing the inconvenience of carrying cash everywhere. Users get to customise their FamX card with doodles, which lets them add a personal touch to their payments.

Trusted by leading investors

We’re proud to be supported by renowned investors like Elevation Capital, Y-Combinator, Peak XV (formerly Sequoia Capital India), Venture Highway, Global Founder’s Capital, and esteemed angels Kunal Shah and Amrish Rao.

Join Our Dynamic Team

At Fam, our people-first approach is reflected in our generous leave policies, flexible work schedules, comprehensive health benefits, and free mental health sessions. We don’t mean to brag, but we promise you’ll be surrounded by some of the most fun, talented and passionate people in the startup space.

Want to see what makes life at Fam so awesome? Check out our shenanigans at @lifeatfam 😛

On the Job

7+ years of overall relevant experience

Atleast 2 years experience doing all things social media and content

Experience of working with a team of copy writers, designers, video editors and analysts. It’s a must have that you have worked directly with a creative/ marketing team

Experience working with a tech consumer brand (Even as the creative agency person)

Hands on experience in building and scaling a brand story in India

Directly collaborated with creators and influencers to create content for social media

Must-haves (Min. qualifications)

Lead Fam’s content and marketing team to create highly engaging content

End to end ownership for all our social media channels - Instagram, Youtube, etc

Be the creative head for all our regular content IPs and advertisements

Helping in building a team - Hiring, managing work and growth of marketing team

Planning roadmaps for marketing and own the delivery timelines

Give regular feedback on ideas, content, design to the team

Collaborate with the product and design teams for GTMs, product related content

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