Amazon
Associate Marketing Manager, Amazon MX Player
Job Description
Amazon and MX Player recently joined forces to accelerate premium free entertainment for 250 million users in India. With this acquisition, Amazon merged two of India’s most popular free AVOD (or ad-supported video on demand) services – MX Player and Amazon miniTV into one service - Amazon MX Player.
Amazon MX Player is Amazon India’s big bet in terms of shaping the future of the free AVOD landscape in India. We are looking for an enthusiastic associate marketing manager in the team. This is an exciting opportunity for someone who wants to work in a start-up like environment and is passionate about marketing.
You can read about the service here:
https://www.aboutamazon.in/news/entertainment/amazon-minitv-mx-player-merger https://economictimes.indiatimes.com/industry/media/entertainment/amazon-merges-minitv-with-mx-player-to-create-a-free-streaming-giant/articleshow/114007982.cms
Key job responsibilities
- Responsible for notifications channel to re-engage past customer cohorts
- Manages multiple new shows priorities
- Runs A/B experimentation roadmap to optimize campaign performance
- Responsible for deliver organic retention goals
- Responsible for developing playbooks for new seed projects- 2+ years of professional non-internship marketing experience
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience in a marketing role
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