Virtusa

SEO

Posted On

Jan. 2, 2025

Location

Chennai, Tamil Nadu

Experience Level

Full Time

Job Type

Experienced

Apply By

July 31, 2025

Job Description

We are looking out for a skilled and dynamic SEO specialist to help us deliver the same. As an SEO marketing specialist, the candidate will have to optimise web content. The SEO specialist job profile is heavily dependent on using SEO tools and conducting keyword research to create digital brand awareness. Since it is a job that is thoroughly research-oriented, the ability to work independently to increase website ranking goes a long way. Gauging insights from the research and channeling them into campaigns is something the prospective SEO specialist candidate should be adept at
Objectives of this role
Gain a comprehensive understanding of the strengths and weaknesses of the website, and flesh out SEO strategies to improve the same
Report to a senior SEO specialist, also known as an SEO manager regarding current processes and scope for improvement based on diligent analysis
Leverage SEO tools, including Google Analytics to increase website ranking on search engines
Help the company gain website traffic, increase sales/leads and improve overall engagement and footfalls through the web SEO specialist job role.
Responsibilities
Devise and develop web optimisation plans for the company as an SEO specialist
Perform regular keyword research for the SEO success of the company
Manage SEO campaign costs, stay on the monthly budget as an SEO specialist
Execute test runs, identify trends and gather relevant results while working on SEO strategies
Coordinate with the website development team to ensure that the best SEO practices are executed throughout the website
Required skills and qualifications
Proven experience as an SEO specialist
In-depth understanding of search engine algorithms
Experience working with Google or Adobe Analytics as an SEO specialist
Outstanding written and communication skills
Preferred skills and qualifications
Bachelors degree in marketing, mass communication, media studies or another discipline
Prior experience working with a content management system
A diploma or certification in digital marketing or a related field
Working knowledge of the latest tools and industry trends that are within the scope of the SEO specialist job profile

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