Razorpay

Communication Designer (Framer)

Job Description

<div class="content-intro"><p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Razorpay was founded by<a href="https://www.linkedin.com/in/kumarshashank/" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/in/kumarshashank/&amp;source=gmail&amp;ust=1660290870959000&amp;usg=AOvVaw1H2eeqfjnUDt3iT_Cg-jfh"> Shashank Kumar</a> and<a href="https://www.linkedin.com/in/harshilmathur/" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/in/harshilmathur/&amp;source=gmail&amp;ust=1660290870959000&amp;usg=AOvVaw3k1sK1wrIz5HKLsZA8-mTC"> Harshil Mathur</a> in 2014. Razorpay is building a new-age digital banking hub (Neobank) for businesses in India with the mission is to enable frictionless banking and payments experiences for businesses of all shapes and sizes. What started as a B2B payments company is processing billions of dollars of payments for lakhs of businesses across India.&nbsp;</span></p> <div class="gmail_default"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">We are a full-stack financial services organisation, committed to helping Indian businesses with comprehensive and innovative payment and business banking solutions built over robust technology to address the entire length and breadth of the payment and banking journey for any business. Over the past year, we've disbursed loans worth millions of dollars in loans to thousands of businesses. In parallel, Razorpay is reimagining how businesses manage money by simplifying business banking (via<a href="https://razorpay.com/x/" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://razorpay.com/x/&amp;source=gmail&amp;ust=1660290870959000&amp;usg=AOvVaw0ab_bX0WbaTqedmVsyWBbZ"> Razorpay X</a>) and enabling capital availability for businesses (via<a href="https://razorpay.com/capital/" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://razorpay.com/capital/&amp;source=gmail&amp;ust=1660290870959000&amp;usg=AOvVaw2ymFZuuzdG2i4lPyqQYP5I"> Razorpay Capital</a>).&nbsp;</span></div></div><p><span style="font-size: 12pt;"><strong>Role:</strong></span></p> <p><span style="font-size: 12pt;">As a&nbsp;<strong>Framer</strong> <strong>Designer (with Communication Design skills)</strong>, you will be responsible for translating marketing, content, and brand narratives into high-impact digital experiences using Framer. You will be responsible for innovative ideas and solutions. You’ll design and build marketing pages, campaign microsites, and various digital assets that are visually engaging, brand-consistent, and optimized for performance. You’ll work closely with content marketing, performance marketing, product marketing, and brand teams to deliver work that not only looks great but also drives engagement, conversions, and builds confidence in the Razorpay brand.</span></p> <h2><span style="font-size: 12pt;"><strong>Key Responsibilities</strong></span></h2> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Design and develop landing pages, campaign microsites, blog/product story pages using <strong>Framer</strong>, ensuring responsiveness, usability, and high quality.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Partner with content writers, content marketing, performance/growth teams to translate briefs and narratives into compelling visual &amp; interactive layouts.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Ensure consistent application and extension of Razorpay’s brand system / design guidelines in all Framer builds.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Experiment, iterate, and optimize using data (A/B test results, user feedback, analytics) to improve page performance (conversion, time on page, bounce etc.).</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Help maintain and evolve design systems / component libraries as they relate to Framer deliverables.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Collaborate with stakeholders (marketing, product, engineering) to align design deliverables with business goals, timelines, and technical feasibility.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Keep abreast of visual design trends, Framer capabilities, performance marketing best practices, and propose innovations.</span><br><br></li> </ul> <h2><span style="font-size: 12pt;"><strong>Skills &amp; Qualifications</strong></span></h2> <h3><span style="font-size: 12pt;"><strong>Required</strong></span></h3> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">2-3 years of experience in marketing / brand / digital design.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Excellent proficiency in Framer.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Experience designing landing pages, campaign creatives, content-based web pages / microsites.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Good sense of user experience for marketing / content pages (thinking about information flow, user attention, visual storytelling).</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Strong portfolio showing relevant work: landing pages / microsites / campaigns / content stories / brand extensions.</span><br><br></li> </ul> <p>&nbsp;</p> <h3><span style="font-size: 12pt;"><strong>Preferred</strong></span></h3> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Experience with performance marketing metrics, A/B testing, SEO basics.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Strong visual design skills: layout, hierarchy, typography, spacing, colour theory.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Familiarity with web technologies (HTML/CSS, responsive design principles) to closely collaborate with build implementation</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Exposure to motion graphics / micro-interactions for enhanced storytelling (on web).</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Experience working in fast-paced cross-functional teams.</span><br><br></li> </ul> <h2><span style="font-size: 12pt;"><strong>What Success Looks Like</strong></span></h2> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Well-designed, high converting landing pages / microsites built in Framer, which meet marketing &amp; campaign goals.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Brand consistency across all touchpoints; Razorpay’s visual identity is extended seamlessly via your work.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Measurable improvements in engagement / conversion metrics as a result of design iteration.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Ability to deliver designs on time, communicate design decisions effectively to stakeholders.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Contribution to evolving the Razorpay design system / component library with reusable assets.</span><br><br></li> </ul><div class="content-conclusion"><div class="gmail_default"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span id="m_2989597180337834284gmail-m_4972969247898306296gmail-docs-internal-guid-3a65a3c2-7fff-88ff-9e94-8ab11a050d04">Razorpay believes in and follows an equal employment opportunity policy that doesn't discriminate on gender, religion, sexual orientation, colour, nationality, age, etc. We welcome interests and applications from all groups and communities across the globe. </span><br></span></div> <div class="gmail_default"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">&nbsp;</span></div> <div class="gmail_default"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span id="m_2989597180337834284gmail-m_4972969247898306296gmail-docs-internal-guid-3d0a9248-7fff-a2fd-6fa3-5026f85768d7">Follow us on <a href="https://www.linkedin.com/company/razorpay/mycompany/" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/company/razorpay/mycompany/&amp;source=gmail&amp;ust=1660290870959000&amp;usg=AOvVaw0f6sCrv8Ce3IHBvN2Sev8Z">LinkedIn</a> &amp; <a href="https://twitter.com/Razorpay" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://twitter.com/Razorpay&amp;source=gmail&amp;ust=1660290870959000&amp;usg=AOvVaw0ViuP9uutFg1qFCm2nHeh1">Twitter</a></span></span></div></div>


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