Virtusa
Account based marketing (ABM) Manager
Job Description
Role
- Responsible for planning and executing ABM (account-based marketing) campaigns.
- Managing requests through project management software
- Supervise the execution, monitoring and measurement of marketing campaigns and their success
- Ensure campaign implementation follows organizational guidelines
- Work with account managers to understand their key focus and priorities
- Devise ABM plan by working with Marketing heads
- Highly collaborative role, and marketing campaign managers will often work with sales, sales ops, external agencies, and other members of the marketing team to craft and launch compelling campaigns.
- Assist with the development of program plans including schedules, budgets, and lead forecasts to support Sales’ revenue targets
- Provide ABM program results and success metrics to Marketing heads for reporting and analysis recommend program adjustments based on the data
- Maintain all the program documents in a central repository
- A constant finger on the digital pulse and an eye on the social landscape to discover what’s new, what competitors are doing, and what innovations are around the corner.
Skill requirements:
- Project management, with strong attention to detail
- Able to influence, communicate, coordinate, and work effectively with cross-functional teams and vendors
- Be able to work across organizations to identify and engage with the right resources to support ABM activities
- Must be a self-starter who can take a project and run with it with minimal oversight and get the project over the finish line on time.
- Proven record of managing ABM campaigns
- Digital marketing experience is an added advantage
Background:
- MBA in Business with a concentration in Marketing, or equivalent
- 10+ Yrs of proven experience in marketing
- Experience in IT services is preferred
- ABM experience will be good to have
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