Accolite
Product Manager, Media Performance
Job Description
Qualifications:
- 5+ years of experience in digital media, product management, or performance marketing.
- Deep understanding of digital media tactics and platforms, including programmatic, social, CTV, onsite and offsite retail media.
- Experience with media optimization strategies (e.g., pacing, bidding, A/B testing, targeting refinements).
- Strong analytical skills with experience in campaign analytics, reporting platforms, and data visualization tools (e.g., Looker, Tableau).
- Proven success building or managing performance-focused media or marketing platforms.
- Strong collaboration and communication skills with cross-functional teams.
- Familiarity with retail media networks, shopper marketing, or CPG advertising is a plus.
Preferred Skills:
- Experience working with DSPs, social media platforms, or ad servers.
- Familiarity with machine learning applications in media optimization.
- Ability to translate complex data into clear product requirements and user experiences.
Key Roadmap Targets for 2025
- Automated campaign publishing to social platforms
- Automated intra-campaign rebalancing to optimize delivery by platform
- Automated campaign optimization across onsite/offsite retail media campaigns
- Dynamic creative optimization (DCO) for AB testing and automated optimization
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