Razorpay

Associate Product Marketing Manager

Posted On

July 4, 2024

Location

Bangalore, Karnataka

Experience Level

Freshers/Experienced

Job Type

Permanent

Apply By

July 20, 2024

Job Description

<div class="content-intro"><p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Razorpay was founded by<a href="https://www.linkedin.com/in/kumarshashank/" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/in/kumarshashank/&source=gmail&ust=1660290870959000&usg=AOvVaw1H2eeqfjnUDt3iT_Cg-jfh"> Shashank Kumar</a> and<a href="https://www.linkedin.com/in/harshilmathur/" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/in/harshilmathur/&source=gmail&ust=1660290870959000&usg=AOvVaw3k1sK1wrIz5HKLsZA8-mTC"> Harshil Mathur</a> in 2014. Razorpay is building a new-age digital banking hub (Neobank) for businesses in India with the mission is to enable frictionless banking and payments experiences for businesses of all shapes and sizes. What started as a B2B payments company is processing billions of dollars of payments for lakhs of businesses across India. </span></p> <div class="gmail_default"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">We are a full-stack financial services organisation, committed to helping Indian businesses with comprehensive and innovative payment and business banking solutions built over robust technology to address the entire length and breadth of the payment and banking journey for any business. Over the past year, we've disbursed loans worth millions of dollars in loans to thousands of businesses. In parallel, Razorpay is reimagining how businesses manage money by simplifying business banking (via<a href="https://razorpay.com/x/" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://razorpay.com/x/&source=gmail&ust=1660290870959000&usg=AOvVaw0ab_bX0WbaTqedmVsyWBbZ"> Razorpay X</a>) and enabling capital availability for businesses (via<a href="https://razorpay.com/capital/" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://razorpay.com/capital/&source=gmail&ust=1660290870959000&usg=AOvVaw2ymFZuuzdG2i4lPyqQYP5I"> Razorpay Capital</a>). </span></div></div><h2><span style="font-size: 12pt;"><strong>Roles and Responsibilities</strong></span></h2> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;"><strong>Product Marketing Strategy: </strong>Own the local maxima for your product. Define and execute GTM for new launches and campaigns for driving growth. </span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;"><strong>Go-to-Market:</strong> Devise a go-to-market strategy to achieve overall business targets with cross collaboration with sales, marketing and product teams. Prepare compelling solution sales plays for multiple buyer personas, solving for differentiated business needs. Drive teams with sales plays and GTM campaigns to achieve organizational goals</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;"><strong>Market Landscaping and Research: </strong>Talk to customers, conduct market research, work with our product analysts and acquire insights that will deepen our understanding of target market segments and relevant audiences.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;"><strong>Product Evangelist</strong> - Act as an evangelist for your product internally and externally. Create brand awareness for your product inline with the Razorpay payments and overall Razorpay brand.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;"><strong>Optimize Across the Funnel:</strong> Work closely with Sales, analytics, Product and Marketing to continuously optimize and track the funnel for your products.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;"><strong>Product Innovation</strong>: Be on top of the voice of the customer as well as the happenings in the competitive landscape and the industry as a whole to include the product roadmap.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;"><strong>Enable User-Facing Teams: </strong>Enable and train the Sales, Marketing, and Customer Success teams by owning and driving the creation of collaterals, content, and demo. Enable sales and business teams with lead generation, industry fitments as well as through sales kits and various collaterals such as testimonials, case-studies to better the conversion funnel</span></li> </ul> <h2><span style="font-size: 12pt;"><strong>Desired Skills and Experience</strong></span></h2> <ul> <li><span style="font-size: 12pt;">4-6 years of relevant experience in Product marketing, Product Strategy or management consulting</span></li> <li><span style="font-size: 12pt;">Exposure to Fintech and  SAAS technology products in a strategy/marketing/product capacity is a plus</span></li> <li><span style="font-size: 12pt;">Skills navigating processes and experience in a major industry (such as FSI, Ecommerce, B2C Internet First companies, etc.) is preferred</span></li> <li><span style="font-size: 12pt;">Ability to interact and understand with executive management and C-Suite executives</span></li> <li><span style="font-size: 12pt;">You have excellent verbal and written communication skills</span></li> <li><span style="font-size: 12pt;">You are curious about metrics, execution processes, macro trends</span></li> <li><span style="font-size: 12pt;">You are ambitious and have a natural focus and bias towards outcomes</span></li> </ul><div class="content-conclusion"><div class="gmail_default"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span id="m_2989597180337834284gmail-m_4972969247898306296gmail-docs-internal-guid-3a65a3c2-7fff-88ff-9e94-8ab11a050d04">Razorpay believes in and follows an equal employment opportunity policy that doesn't discriminate on gender, religion, sexual orientation, colour, nationality, age, etc. We welcome interests and applications from all groups and communities across the globe. </span><br></span></div> <div class="gmail_default"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"> </span></div> <div class="gmail_default"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span id="m_2989597180337834284gmail-m_4972969247898306296gmail-docs-internal-guid-3d0a9248-7fff-a2fd-6fa3-5026f85768d7">Follow us on <a href="https://www.linkedin.com/company/razorpay/mycompany/" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/company/razorpay/mycompany/&source=gmail&ust=1660290870959000&usg=AOvVaw0f6sCrv8Ce3IHBvN2Sev8Z">LinkedIn</a> & <a href="https://twitter.com/Razorpay" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://twitter.com/Razorpay&source=gmail&ust=1660290870959000&usg=AOvVaw0ViuP9uutFg1qFCm2nHeh1">Twitter</a></span></span></div></div>

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